Talk @bramalkema 031214

GOOGLE SEARCH BIG DATA SWAP TRICKMonopolist

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Networked externalities,Closed big data swap

BIT.LY/TALK141203

@bramalkema

VALUE ENGINES OF TOMORROW aka business model models

VALUE CREATION

Tangible

Intangible

6

VALUE CREATION

Hardware

Software

6

VALUE CREATION

Producerside

Clientside

6

OBSERVATIONS

Making Marketing

6

PART VS WHOLE

MANAGEMENT MEETING TEMPLATEBusinessmodel matrix - What the board is do’in vs What the board outtabe do’in

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Admin Core Trade

Outside What can we have a partner do?

How do we create, keep and grow customers?

How do we get our ideas and products (extended product) delivered?

Inside What should we be doing all day?

How do we solve problems and needs for users and customers?

Who should persuade themselves and others to buy, more, and more often?

Bookkeeping

What does all of this cost?

What do we own? Tangible assets

What does it say on the bill? Aka: revenuemodel.

BUSINESS MODEL SET Newspaper

8

PURPOSE OF MANAGEMENT

9

“to stay one step ahead of the need

to be efficient...”

MISCONCEPTIONS

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Scientific Colloquial

Experiment Getting the facts Fooling around

Theory Undisputed conceptual framework Guess, opinion

Innovation Adaptive business model set Product invention

Marketing Client-side of business model set Sales promotion

Management Marketing and Innovation Business administration

Revenuemodel Trading strategy Businessmodel

Success depends Experiments and previous success Believing experts

BUSINESS MODEL ZOOM

CLIENTSIDE - VALUE ENGINE

16

Hardware, Production,

Tangible

Costs

Promotion

PRODUCTION SIDE - VALUE ENGINE

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Software, Marketing, Intangible

Promotion

Costs

Damn costs

Promotion

CASEInnovatie

10

MARKETING & INNOVATION = Innovatie

10

Here There

INNOVATION

Circle of business

10

>

MARKET

ING

+

-

COSTS

REVENUE

INVESTMENT PROFIT>

>

BMC CLIENTSIDE

Osterwalders BMC

Damn costs

4 PS

16

Price

Place

Perceived Proposition Promotion

PROMOTION MIX

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Price

Place

Perceived Proposition

PATTERNS

GILETTE LOCK-IN & BRANDSPACEShaving

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Shaving cream

Handles

Blades

Lockin hardware

Brandspacelift

LOW COST CARRIERBackward integration

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Landing rightsAirport Retail Development

On board sales

Cheap flights

Cross sells

Development Consultancy

AirBNB