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PRESENTATION Socialmedia Summit
20132000
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20032011
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PRESENTATION I Socialmedia Summit
?“ DO YOU STILL BELIEVE THAT PEOPLE WATCH TRADITIONAL ADS? ”
PRESENTATION I Socialmedia Summit
” THEY AREN’T EVEN PAYING ATTENTION TO THE ROAD ANYMORE ! ”
PRESENTATION I Socialmedia Summit
“ HOW DID ONLINE ADVERTISING WORK FOR YOU? ”
S
PRESENTATION I Socialmedia Summit
2015 average CTR on banner ads 0.06%
” LET’S POST CONTENT ON SOCIAL MEDIA! ”
12 %
ORGANIC REACH
20133 %
2015
PRESENTATION I Socialmedia Summit
That’s why we’ve built SOCIAL SEEDER
PRESENTATION I Socialmedia Summit
A PLATFORM THAT FACILITATES ONLINE AMBASSADORSHIP
• we assist with the identification, recruitment & activation of your online internal & external ambassadors
• we activate your ambassadors by inviting them to share your content on their social networks
• we generate exponential reach creating tremendous impact
• measurable results & sharp insights
PRESENTATION I Socialmedia Summit
?“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
An ambassador is an internal or external person who loves to spread
the word about your brand on a voluntary basis.
84% says friends & family are most influential to their behavior
“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
1 AMBASSADOR
SHARES ON 2,4 NETWORKS
REACHES 317 PEERS
INFLUENCES 4,96% TO CLICK ON BRANDED CONTENT
PRESENTATION I Socialmedia Summit
“ WHY AMBASSADORSHIP?”
“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
50,000 FOLLOWERS 1,500 REACHED
3% ORGANIC REACH
5 AMBASSADORS 1,500 REACHED
317 PEERS REACH PER AMBASSADOR
WHEN YOU SHARE CONTENT ON YOUR SOCIAL MEDIA
WHEN YOUR AMBASSADORS SHARE YOUR CONTENT ON SOCIAL MEDIA
“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
“ WHY AMBASSADORSHIP?”
PRESENTATION I Socialmedia Summit
MORE ENGAGEMENT
EXTERNAL AMBASSADORS
AMBASSADORSHIP = ENGAGEMENT CUSTOMER ENGAGEMENT = RETENTION
INTERNAL AMBASSADORS
➜ AMBASSADORSHIP = ENGAGEMENT EMPLOYEE ENGAGEMENT = MOTIVATION➜ ➜
➜
➜ ➜
?“ HOW DOES SOCIAL SEEDER WORK?”
PRESENTATION I Socialmedia Summit
S
RECRUIT & INVITEAMBASSADORS
1
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CREATESHAREABLECONTENT
2
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PREPARE YOUR SEEDING MESSAGE
3
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ACTIVATE YOUR AMBASSADORS
4
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AMPLIFY YOUR BRAND MESSAGE
5
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MEASURE THESEEDING RESULTS
6
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BOOST YOURAWARENESS
7
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RECRUITMENT
MESSAGE
SHAREREACH
LEARN & OPTIMISE
OURSOCIAL WHEEL
PRESENTATION I Socialmedia Summit
?“ WHY SHOULD YOU USE SOCIAL SEEDER?”
PRESENTATION I Socialmedia Summit
HIGHER EFFECTIVENESS
BROADER REACH
HIGHER IMPACT
MORE ENGAGEMENT
Traditional marketing isn’t enough
You’re not the only one spreading the news
People are far more likely to trust messages fromfriends over any type of brand communication
People really feel part of the cause
OUR CLIENTS
ACTIVATE MORE THAN 100,000 AMBASSADORS
PER MONTH
HAVE REACHED MORE THAN
5 MILLION PEERS
CLIENTS HAVEGENERATED
+20,000 EXTRA VISITORS
PRESENTATION I Socialmedia Summit
20152000
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PRESENTATION I Socialmedia Summit
In 2015, we…
have been working togetherwith +100 clients
grew from 1 part time to 9 full time coworkers
expanding towards The Netherlands & France
are laying foundations for the rest of Europe
PRESENTATION I Socialmedia Summit
SOME OF OUR AMBASSADORS
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?QUESTIONSPRESENTATION I Socialmedia Summit
PRESENTATION I Socialmedia Summit
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