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Roland Frasier presentation on Conversion Funnel Optimization given at the Traffic & Conversion Summit in San Diego, January 2014
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Conversion Funnel Optimization
How we optimize conversion funnels
What Can It Mean To Your Business?
Monthly Revenues for Digital Marketer Group in December 2013 Were 238% of Revenues in January 2013
The increase was primarily due to implementation & optimization of the 5 things you will learn in this presentation
Will This Work For Me?
5 Things Conversion Funnel
Black Friday Bootcamp
Component Of Funnel
• Trip Wire
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To Revenue
5.6%
32.8%
61.6%
67.2%
Consulting Book
Component Of Funnel
• Lead Magnet
• Core Offer
• Profit Maximizer
Non-Core Total
Contribution To Revenue
20%
56%
24%
44%
Info Product Funnel
Physical Product Funnel
The Typical 5 Things Funnel
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