Re-using Media on the Web Tutorial: Introduction and Examples

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This tutorial will address the state of the art in the area of online media analysis, annotation and linking, reflecting that a number of Web-based specifications and technologies are now emerging that in combination can provide the technical solution for media owners to be enabled to manage and re-use their online media at a fragment level. The combination of these specifications and technologies can form a full online media workflow able to support media fragmentation and re-use, which opens means to derive new value from media to media owners and new models for media acquisition and use for media consumers. Hence the awareness of and ability to use these specifications and technologies will be of great importance to future curators and publishers of online media.

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Reusing Media on the Web

Lyndon NixonMODUL University Vienna

lyndon.nixon@modul.ac.at

RE-USING MEDIA ON THE WEBWWW2014 Tutorial, Seoul, S Korea, April 8 2014

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• Trends• Applications• Technologies• The MediaMixer project• Overview of this tutorial

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Trends

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Media re-mixing in the new Web

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Harlem Shake– Originally a free track– Went viral on YouTube– >100000 spin off videos

with >400mil views (3/13)

– Music owners can „claim“ use of their IP on YouTube videos

– Revenue sharing up to 55% on every ad click in a video

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Eased re-use and re-selling of online media– Getty Images: now

providing larger amounts of cheaper images, Embed allows free re-use in non-commercial contexts

– Dissolve: Marketplace for royalty free HD video clips from $5 per clip.

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MixBit

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• MixBit encourages remixing & redistribution of user video

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– These platforms for media re-use are online silos of media objects and their metadata, serving up full media when a re-mix may only need one part. Not possible to index and search across collections.

Putting these trends in the Web

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Applications

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LinkedTV for News

Interactive News Show

Professional news content produced by RBB

Seed content: local news show "rbb Aktuell"

… watching the news and getting background information on the stories at your fingertips ...

http://www.linkedtv.eu/demos/linkednews

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LinkedTV for Cultural Heritage

Hyperlinked Documentary Seed content:

"Tussen Kunst & Kitsch" from AVRO (Antiques Roadshow format)

… it's seeing a painting in a TV programme and identifying the artist and the museum where it hangs ...

http://www.linkedtv.eu/demos/hyperlinkeddocu

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VideoLecturesMashup

Extend e-learning video platform VideoLectures to mash up video fragments for learners to quickly browse across distinct collections on the same topic.

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Demo @ mediamixer.videolectures.net

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VideoLecturesMashup

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Based on new media technology

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Media fragments

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Rich media description

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Fragmentation by media analysis

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Description by media annotation

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New ways to search, acquire and re-use media

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Introducing MediaMixer

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MediaMixer is a group of research and industry experts

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MediaMixer is the adoption of years of media R&D innovation

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MediaMixer is informing about semantic multimedia technology

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http://community.mediamixer.eu

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MediaMixer tutorial: Re-using Media on the Web, at WWW2014

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http://mediamixer.eu/tutorial

Session 1: Media fragment analysis and creationSpeaker: Vasileios Mezaris (CERTH)Summary: Explain approaches to visual, audio and textual media analysis to automatically generate meaningful media fragments out of a media resource.

Session 2: Media fragment specification and semanticsSpeaker: Raphaël Troncy (EURECOM)Summary: Introduce the W3C Media Fragment URI specification. Highlight how media fragments can be incorporated into known media description schema.

Session 3: Media fragment re-mixing and playoutSpeaker: Lyndon Nixon (MODUL)Summary: Semantic search and retrieval allows us to organize sets of fragments by topical or conceptual relevance. These fragment sets can then be played out in a non-linear fashion to create a new media re-mix.