Presentation WordCamp - A succesful WooCommerce Site

Hello WordCamp16th October 2016

Robert van Eekhout@robertvane / @vanonsnl

#vanons

A successful WooCommerce Site

@robertvane / @vanonsnl / #vanons

Ordering a pushchair

@robertvane / @vanonsnl / #vanons

• Speed is important

• Correct and clear error handling

• Show the order at each step in the process

• Ease up the process as much as you can (e.g. zip code/address check, shortcuts for ordering)

@robertvane / @vanonsnl / #vanons

Personalise the pushchair

@robertvane / @vanonsnl / #vanons

• Customers like to customise

• Keep the steps easy and clear

• Show the result as clear as possible

• Custom built, created own caching method, but there are some plugins to start with it

@robertvane / @vanonsnl / #vanons

Personalise the bar

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• Other customers’ opinions matter (more then expert opinions)

• Keep the product visible at all times

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Multilingual

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• Each language has its own WP install

• One codebase but back-end is built in such a way that each site can be easily managed

• Use deploy scripts or sites for easy deployment (deploybot.com)

• Disadvantage: the content needs to be inserted several times (but you have to do this as well with WPML)

@robertvane / @vanonsnl / #vanons

Social

@robertvane / @vanonsnl / #vanons

• 2 important channels on the website (Instagram & plain e-mail)

• Also on the website: links to Facebook, Instagram, Twitter, YouTube, Pinterest)

• Social channels managed actively by Joolz

• Interesting thing: no hardcore integrations of social platforms, just links (people find Joolz on Facebook by themselves, we think this is a trend)

@robertvane / @vanonsnl / #vanons

Store Locator (super store finder)

@robertvane / @vanonsnl / #vanons

• One back-end (quite handy when you have a lot of stores and multiple sites)

• We had to change a lot in the Super Store Finder codebase

• No store finder software will suit your needs 100%

@robertvane / @vanonsnl / #vanons

Zendesk Integration

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• Zendesk is very suitable for webshops that sell complex products or products that have a complex (after)sales process

• Very easy to integrate in WordPress

@robertvane / @vanonsnl / #vanons

General Ideas for your Webshop

• Make sure you have a unique product (e.g. kids cream versus a wine shop)

@robertvane / @vanonsnl / #vanons

General Ideas for your Webshop

• Make sure you have a unique product (e.g. kids cream versus a wine shop)

• Add value by using a unique financial model

@robertvane / @vanonsnl / #vanons

General Ideas for your Webshop

• Make sure you have a unique product (e.g. kids cream versus a wine shop)

• Add value by using a unique financial model

• Check how others do it :)

@robertvane / @vanonsnl / #vanons

Thanks!

get the presentation at robertvaneekhout.nl/wcnl

@robertvane / @vanonsnl / #vanons