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Your supermarket in your pocket
Lars Lockefeer
eCommerce in the mobile day and ageMobile tech lead
Webwinkel Vakdagen, Utrecht18th of January 2017
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
5
2.5
billion people older than 14 years5.5
billion people with a phone
billion people with a smartphone
Your supermarket in your pocket
45.1% of traffic is mobileQ1 2016
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Traditional SupermarketProducers Consumers
Your supermarket in your pocket
Traditional InnovationProducers Consumers
Your supermarket in your pocket
Picnic
warehouse
Producers Consumers
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Discovery & Selection Transaction After-sales
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Your supermarket in your pocket
Thank you for your attention!lars.lockefeer@teampicnic.com
@larslockefeerLars LockefeerMobile Tech Lead
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