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Mobile UX design: 7 best practices to follow
In the recent years, we have witnessed the internet users are shifting from Desktop to Phone
and tablets. Desktop user percentage is dropping to 60% and thus, mobile users are increasing
around 40% worldwide. If you aim global audience for your business, then you shouldn’t ignore
the mobile statistics that is booming each day. In this digital era, mobile app presence for any
business is vital thus, the value of User Experience naturally increasing. Except from the
features of your Mobile app, what differentiate in a good app and a bad app is its UX.
If you go to App store or Play Store, you will notice multiple apps offering the same feature,
now what makes one stands out to another is its UX. Remember, the most popular apps have
one thing(if not many) in common is their UX design.
Let’s look at some best practices in UX design from established players in the Market.
1. Start from Drawing Room:
It is very important to keep in mind that Mobile UX design is different than web and software
design. The approach most designers use is to scale down their Website and make it
responsive. This is something you must avoid and focus on designing from scratch for the
mobile users.
2. Walk through Guide:
The designers need to focus on the first time users to make the app as useful as possible.
Reports show that a walkthrough explanation about what they should do with the app, results
more satisfaction to users.
No matter how simple or complex your app is, an initial walk through surely raise the bar.
3. The Target Users
Generally, there are two type of users first (who want to find information and don’t want to
waste time on eye candy animation), and second (they take time, browse around and not much
concerned about specs). Now, you need to identity your users and design accordingly.
It means if you have first type of users- focus on features and scale down the additional
navigations to save their time. And for the second type of users: Convey the purpose of your
app and find ways to keep them engaging in your app.
4. Remember the 80/20 Rule
As per the all Website Design Company research reports, 80% of app users only use 20% of its
features. If you have any app available online, you can use this Trick to know about the
engagement of your users. Thus, it has been be careful while choosing the features. Study your
users, what they expect from your app, write down all the features and then select the best
ones you want to show on top. On a lesser note, the rest 20% users who browse all the features
are the genuine one and usually, takers of your premium features.
5. Fluid sliders
In Uber, you would see they offer 3-4 vehicle option on the booking page and they have kept all
on a single page rather than having separate pages. This creates a fluid transition between
features, isn’t it impressive? Content based navigation is fine but you should minimize the extra
navigation for features. Also make sure the sliders work smoothly on all resolutions without
having void spaces.
6. Push Notification shouldn’t be annoying:
It’s a valuable thing to keep in your app to increase the engagement with your users but too
much push notification could be annoying to any user. You could see the security apps which
promises to clean the phone and make it faster but they annoy too much with different kind of
push notification which is not healthy when there are so many options in app store for users.
7. Above all, Take the feedbacks and keep improving
The path to chase perfection is to always remember your design is not perfect. Make sure for
all Website Development Company to take regular feedbacks from Users and implement them
accordingly. Another thing, you should be aware of extra images that make the app slower and
ruin the User experience.
So, keep the best practices in mind and create your unique user experience.
Cheers
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