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Lynne Wright
23 April 2015
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Making your mobile site pay
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Agenda
o Introductions
o How important is m-commerce to your business?
o What are you doing to optimise your mobile site?
o How does mobile CRO differ from desktop CRO?
How important is
m-commerce?
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Boosting the ranking of
mobile-friendly pages
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
Source: http://googlewebmastercentral.blogspot.co.uk/2015/02/finding-more-mobile-friendly-search.html
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Mobile commerce
Mobile now accounts for 40% of all online retail
sales.
The average m-retail conversion
rate reached 3.1% during March.
Down from 3.4% in February
Source: IMRG and Capgemini’s Quarterly Benchmark
How important is m-
commerce to your business?
o What percentage of traffic and sales
does it generate?
o What’s your most pressing mobile
concern right now?
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Optimising your
mobile website
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What makes mobile CRO
different from desktop CRO?
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What makes mobile CRO
different from desktop CRO?
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Mobile CRO - process
Tool Setup Diagnostic Triage™ Optimisation
Plan Creative Execution
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Mobile CRO - tools
Mobile CRO – top tips
Don’t assume mobile shoppers have the same
needs as desktop shoppers
Remember - mobile & PC users are not always
different people.
Optimise your mobile website for what your
visitors are using it for
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Next Steps
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