"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar

THEFAMILY.CO

THEFAMILY’S PHILOSOPHY

AROUND ECOSYSTEMS & ENTREPRENEURS

THEFAMILY?WHAT IS

FELLOWSHIP

102 STARS293 STILL ALIVE515 STARTUPS

IT’S A MOVEMENT

LONDON, PARIS & BERLIN30K MEMBERS ON MEETUP3M VIEWS ON YOUTUBE

COMPANY BUILDINGOUR THEORY ON

“WHO” QUESTIONS

OVER “WHAT” QUESTIONS

LONG TERM WINS

OVER SHORT TERM

FAKE IT

UNTIL YOU MAKE IT

SWAG

CRUSHES COMPETITION

WE LOOK FOR

FLEXIBILITYIMAGINATIONDETERMINATION

FRIENDSHIPNAUGHTINESS

#DARKMATTERA GREAT ENTREPRENEUR CAN COME FROM ANYWHERE

ARE DEADOLD-FASHIONED SIGNALS

HACKERS WIN

OVER CONSULTANTS

CULTURE

EATS PROCESS FOR BREAKFAST

CASH EFFICIENCY

BEATS CASH-BURNING

IT’S NOT WHO YOU ARE

BUT WHAT YOU DO

NO SOULBAD COMPANIES HAVE

IT’S NOT ABOUT IDEAS

IDEAS ARE COMMODITIES

IT’S NOT BEING COOL

BEST PRODUCTS ALWAYS WIN

IT’S NOT FAKE GROWTH

YOU NEED SUPERFANS

IT’S NOT BEING PERFECT

CUSTOMER CARE IS KEY

SHINE BRIGHTGOOD COMPANIES’ SOULS

NEXT?WHAT’S

EFFICIENCY & EXECUTION

TEAMS ARE GETTING SMALLER

WIDESPREAD OPPORTUNITIES

ENTREPRENEURS ARE MORE VIOLENT

SCALE IS COMING

OLD INDUSTRIES ARE THE NEW FASHION

THANKS!OUSSAMA@THEFAMILY.CO