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INTERNET TRENDS 2016 Key takeaways for digital marketers from Mary Meeker’s Report 2016 with KPCB
India is the country where real action is happening
India’s Internet growth is fastest and on an all time high
Asia- pacific remains the largest market for smartphone.
The OS War is over. Android > iOS
Significant growth in USA internet Advertising.
Adblocking is done more by mobile users than desktop users.
Impact of internet is extraordinary & broad, but just beginning.
Current generation of internet users = getting bigger + staying aggressive.
Download the Mary Meeker Internet Trends Report here
ThanksRuchika Sharma@sh_ruchika
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