Importance of Internal Links

SEO Best PracticesThe Importance of Internal Links

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1What is internal linking?

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Internal linking, aka cross-linking, refers to a link on a page that directs to another page on the same website. It is an important SEO tactic for publishers.

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2Why is internal linking important?

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Internal linking is important because:

It helps strengthen those keywords internally for the pages they link to.

It allows users (and search engines) to navigate through the website.

It tells search engines that the page linked to is relevant for that keyword phrase and subject theme.

It provides more reading opportunities for users.

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3What are best practices for

internal linking?

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When linking to another page on the same site from within

content: Select contextually relevant anchor text (i.e. keywords) to

use in the actual link. Do this consistently.

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Remember ~ Google rank orders web pages in terms of the content’s relevance to a specific query.

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That means: If a user is looking for information on “Wild Blueberry smoothies”……you can help strengthen the SEO of your page on Wild Blueberry Smoothies by linking the text ‘wild blueberry smoothies’ from other pages of your website.

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Tip 5

The Takeaway

Cross-linking relevant text: helps strengthen keywords internally for pages allows users to navigate through the website tells search engines that the page linked to is

relevant for that keyword phrase and subject theme.

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Want to learn more about effective SEO?

Visit VONT

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About VONT Performance Digital Marketing

At VONT we believe that change is the only constant in the digital world – and that excites us. When tools and environments are constantly changing, new opportunities to help our clients achieve success are constantly arising. Each new advertising technology, social platform, or design approach allows us to improve on the results we achieve for our clients.

We believe in this idea of continual fine-tuning so much that we named our company VONT, which means to achieve exponential improvement in incremental steps. It is our core belief, and the reason why we are not simply a web design company or simply a digital advertising agency, but rather a long-term, single source partner providing a comprehensive array of web development and digital marketing capabilities.

In short, we’re here so that our clients achieve success in the ever-changing digital world.