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With Google’s efforts to communicate with SEOs and all the new exciting features they roll out for us each year, it’s easy to start thinking that Google’s our friend and that they have out back. Newsflash: Google’s not our friend. It never was. In this session, Mike will talk about why we should never go all-in with any Google feature and lay out a philosophy/plan to avoid being hurt by an unhealthy relationship with what currently works in SEO. Takeaways: - Why and how semantic markup transcends engines and platforms - How to independently record your analytics data so you’re not depending on Google for all your data - Ways to make sure your content and site chases the needs of your users and not Google
Citation preview
OpenGraphYour Key To Making Content Look Great On Facebook & Beyond
State of Search
@mike_arnesen
#StateOfSearch
Downloadbit.ly/unfriend-google
Mike ArnesenDirector of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
We love Google Announcements
@mike_arnesen
#StateOfSearch
We love Google Announcements
@mike_arnesen
#StateOfSearch
TEXT
I want to believe
@mike_arnesen
#StateOfSearch
When I started in SEO…
@mike_arnesen
#StateOfSearch
When I started in SEO…
@mike_arnesen
#StateOfSearch
Making the web a better place
@mike_arnesen
#StateOfSearch
TEXT
Had my back. We were cool.
Google’sgot my back
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXT“It’s Called Show Business, Not Show Friends.”
@ruthburr
@mike_arnesen
#StateOfSearch
The Bait
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
Let’s talk about a new way of thinking
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
@mike_arnesen
#StateOfSearch
TEXT
Google’s not our friend
and that’s okay.
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXTBe wary of attachment
@mike_arnesen
#StateOfSearch
“The root of sufferingis attachment.”
@mike_arnesen
#StateOfSearch
What if we never had to worry about
Google’s updates?
@mike_arnesen
#StateOfSearch
A Middle Path
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
@mike_arnesen
#StateOfSearch
TEXT
@mike_arnesen
#StateOfSearch
TEXT
We are called on to experiment
@mike_arnesen
#StateOfSearch
TEXT
HTTPs
@mike_arnesen
#StateOfSearch
TEXT
Sitelinks
@mike_arnesen
#StateOfSearch
TEXT
Analytics data
@mike_arnesen
#StateOfSearch
TEXT
Segment.io
@mike_arnesen
#StateOfSearch
Is your channel mix
out of balance?
@mike_arnesen
#StateOfSearch
TEXT
Coupon Craze
@mike_arnesen
#StateOfSearch
You must be valuable
@mike_arnesen
#StateOfSearch
TEXTMake Google get attached to you
@mike_arnesen
#StateOfSearch
Tips and tricks don’t last
@mike_arnesen
#StateOfSearch
The Bait
@mike_arnesen
#StateOfSearch
We can do this on our own
@mike_arnesen
#StateOfSearch
Learn to be okaywith impermanence
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
It never was.
@mike_arnesen
#StateOfSearch
Google’s not our
friend.
It never was.
And that’s okay.
Thank you!Mike Arnesen
Director of Analytics & Optimization
at SwellPathgoogle.com/search?mike+arnesen
Download: bit.ly/unfriend-google
@mike_arnesen
#SMX | #23B1
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