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My Final Presentation on GNC
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A DIGITAL FUTURE FOR GNCExpanding and Improving in Digital Communication
Founded in 1935 Over 7,000 retail locations in U.S.
CAMPAIGN STRATEGY
COMPETITOR Bodybuilding.com
•Content plus retail•Wholesale price
CAMPAIGN STRATEGY
Emphasize GNC’s strengths, differentiate from Bodybuilding.com
KEY AUDIENCES
Anyone interested in fitness
CAMPAIGN TACTICS
MOBILE APP
• Location based• Promotions• Membership
program• Emphasis on retail
CAMPAIGN TACTICS
SOCIAL MEDIA
CAMPAIGN TACTICS
GOOGLE ADS
Key words Exercise Work out Diet
Emphasize customer service
Promote online sales and in-store promotions
SUCCESS
Projected cost: $48,000 - $51,000 per monthIncrease retail revenueIncrease social media audience
SUMMARY
Increased digital exposureRepositioningIncrease profitIncrease market share
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