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YOUR BEST FRANCHISE OPPORTUNITY

INTRODUCTIONWHO ARE WE?

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OUR BUSINESS: BIRHTS

Life is a miracle. Nothing in people’s whole life is like this moment when the new parents hold in their arms the newborn for the first time.

Bebé de París is present in the happiest moment in life: a new baby is born!

There will always be births and there will always be people around parents that want to celebrate this moment with them.

We sell baby gifts for this special moment of life.

“

.Parenthood is one of the best journeys in life. Enjoy the ride!

OUR WELCOME MESSAGE

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SHAREHOLDERSTHE THREE CO-FOUNDERS OWN 83% OF SHARES

ELENA GÓMEZ DEL POZUELOCEO & FOUNDER

Well known international entrepreneur in Spain with

expertise in e-commerce, retail, wholesale. She has 12 co-founded companies with

success.President of Adigital

SARA FERNÁNDEZ DE LA ALDEAPRESIDENT & CO-FOUNDER

Entrepreneur with over 22 years experience in product design,

logistics, import and export. Large accounts management director.

LUIS COMASGENERAL COUNCIL & CO-FOUNDER

Prestigious Spanish lawyer with over 27 years of experience first as a leader in the legal department of

PWC and currently is General Councilor of SEAT and member of

the Board of the Volkswagen Group in Spain.

OUR TIMELINEA GREAT STORY OF 20 YEARS

1994THE PHYSICAL STORE—La Cigüeña del Bebé SL opened a shop in Barcelona. We learnt about gifts, products and clients. Sara was the one that managed the business.

2012ONLY E-COMMERCE

REFOUNDATION/STARTUP—

Elena joint the business. We closed the physical shop and

concentrated ine-commerce.

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2015THE

INTERNATIONALIZATION—

Creation of exclusive franchises and subsidiaries

2014 THE REBRANDING—From La Cigüeña del Bebé to BebedeParis.

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LEADERIn the Spanish market

Over 20 years of experience.

Market knowledge and e-commerce expertise.

International and very fast deliveries.

OUR OWN BRAND

We are not a marketplace

We design our products in Spain and produce them in China and Spain: We

give a 65% margin on the products to franchisees.

CORPORATE SALES

It‘s our specialty.

77% of our retail sales are corporate sales to

celebrate their employees recent paternity. The other

23% are sales to individuals who send a

gift to friends or relatives

CUSTOMER SATISFACTION

100% Satisfaction

Quality service and spectacular presentation.Deliveries in less than

24h.Premium brand image and

only 0,1% of returns.

FOUR IMPORTANT FACTSABOUT BEBEDEPARIS

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5 KEYS TO SUCCESS AS COMPANY

ProductsPerfection, Glamour,

Elegance.

EfficiencyService:100%

satisfaction,our own bellboys

in big cities

KnowledgeWe are an startup

but we have a knowledge of 20 years

VisiónGreat opportunity:

There is not international networks in baby gifts

TeamWe have the best professional team

of 16 people

KEY FOR A SUCCESSFUL COMPANYWE ARE DIFFERENT FROM OUR COMPETITORS

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FACT #01Local markets are very

fragmented. There is no International network of

baby gifts.

FACT #02There is a great opportunity:

companies and particulars could send the same gift in

less than 24h to an employee, a friend or a

relative, all over the world

WHAT IS OUR VISION FOR THE FUTURECREATING THE 1ST INTERNATIONAL BABY GIFTS NETWORK

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OUR SERVICEOUR SERVICE IS VERY SIMPLE

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4 STEPS IN OUR BUSINESSA VERY SIMPLE AND SECURE BUSINESS

1______

A baby is born.

2______

The customer buys a gift online or through his phone.

3______

We prepare the gift.

4______

We deliver it to the hospital or a home address.

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PRESENTATION VIDEOHOW IS THE DELIVERY AND HOW DOES THE MOTHER FEEL

OUR CUSTOMERSTHE COMPANY TARGETS COMPANIES AND PEOPLE WHO WANT TO SEND A GIFTTO NEW PARENTS (RETAIL) AND MULTIBRAND SHOPS (WHOLESALE)

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CUSTOMERS: RETAILWE HAVE MORE THAN 7.000 CUSTOMERS.77% OF OUR CUSTOMERS ARE COMPANIES.

1. LARGE ACCOUNTS (38%)

These customers have made special agreements with us, as their Human Resources policies include providing a courtesy gift for employees.

2. SMALL AND MEDIUM-SIZED COMPANIES (39%)General Manager’s Assistant are normally in charge of buying the gift baskets for employees or clients

3. INDIVIDUALS (23%)Private customers that send a gift to relatives, friends or collegues.

Large Accounts

38%

Small and Medium-

Sized Companies

39%

Individuals23%

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OUR BEST CUSTOMERS (RETAIL)OVER 2.000 MULTINATIONAL CORPORATIONS THAT SEND GIFTS TO RECENT PARENTS

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OUR BEST CUSTOMERS (WHOLESALE)WE ALSO SELL TO 30 MULTIBRAND BABY SHOPS AND FLORISTS (THROUGH A CATALOGUE)

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WHAT CLIENS ARE SAYINGOUR OBJECTIVE: 100% CUSTOMER SATISFACTION

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We appreciate very muchyour work and collaboration.They have loved the giftand how you have preparedit. They have been superhappy and they have toldus that it has been a greatdetail the bear with ourlogo

PILAR TORRESCasio Spain

‘‘

’’

Your page is great and veryuseful for gift giving solvesmany doubts and makes iteasy to find nice things. I am recommending it to allmy contacts, family and friends.

CRISTINA CORNAGOCommercial DirectorBAJAMAR

‘‘

’’

Very good quality, soft, well cooked. servicedelivery very fast, even though the productcoming from Spain. There is a good qualityprice relation.A beautiful gift that pleases.

PRIVATE CUSTOMERAmazon Germany

‘‘

’’

2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

4,4K

12kMINIMUM ANNUAL INCREASE IN THENUMBER OF ORDERS DESPITE OF THEECONOMIC CRISIS DURING 8 YEARS.15-20%

ORDER HISTORYORDER HISTORY IN SPAIN

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5K5,7K

6,6K7,5K

8,9K

5,1K

3,6K2,6K

TECHNOLOGY BASED PROJECT

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PERFECT FOR TAGSCreativity is the key to

success in the future, and

primary education.

SEARCH SEOOur current platform is SEO

optimized for international

business

SOCIAL LIKEGreat image of the company

in social networks

TECHNOLOGY BASED PROJECT OUR PLATFORM ADAPTS TO ALL DEVICES. ABSOLUTELY RESPONSIVE.

SOCIAL MEDIA REPORT

67.894FANS

—Facebook: we have a

strong community of fans, who are very active in this

social network.

590 FOLLOWERS

—LinkedIn: this social media is

helping us trough the international expansion and

allows us to have an important corporate network.

2.672FOLLOWERS

—Instagram: this social media is having an

increasing importance in the spanish market.

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BEST REPUTATION IN SOCIAL NETWORKS

16.565 FOLLOWERS

—Twitter: this social media has growth a 95% in the

last year.

INTERNATIONAL2 FRANCHISES, 1 SUBSIDIARY, 80 COUNTIRES DOMAINS, 40 COUNTRIES BRANDS

INTERNATIONAL EXPANSIONHOLDING-SPAINWE HAVE THE FRANCHISOR AND THE PROVEN BUSINESS

SUBSIDIARY-UKUK IS OUR FIRST SUBSIDIARY.

TWO FRANCHISESMEXICO AND SAUDI ARABIS

DOMAINS AND REGISTERED BRANDS WE HAVE MORE THAN 80 COUNTRY DOMAINS AND MORE THAN 40 REGISTERED COUNTRY BRANDS

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BUSINESS DEVELOPMENT

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OUR INTERNATIONAL TEAMMEET YOUR CONTACT PEOPLE

Sara FernándezPRESIDENT & Founder

Elena GómezCEO & Founder

Elisa HelgueroInternational Manager

Ana SoloagaMarketing Manager

Toni PiedrafitaCTO

Leticia RoderaPurchasing and Export Manager

Cristina BenitoE-commerce manager

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OUR INTERNATIONAL TEAMMEET YOUR CONTACT PEOPLE

Gustavo CasanovaCFO

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OUR COMPETITORSINTERNATIONALLY: OUR MAIN COMPETITORS ARE THE INTERNATIONAL FLOWERS DELIVERY NETWORKS.NACIONALLY: OUR COMPETITORS ARE BABY GIFTS INTERNET SHOPS AND FLORISTS

BEBEDEPARIS FRANCHISE

BENEFITS, FRANCHISEE PROFILE, KEY ELEMENTS AND PROCESS.

6 IMPORTANT FACTORS

1. Margin: 65% on retail sale (the best conditions in all the sectors).

2. Target: 77% Corporate Sales.

3. No stock break: the collection is permanent and the headquarterhas a disposable stock in the warehouse through all the season.

4. Assessment: personalised, continuous and technical support andcontinuous communication amongst all the departments and thecentral.

5. Continuous training: Initial training (both theoretical and practical)as well as recycling seminaries.

6. Integration in a consolidated company in the childhood fashionbusiness, with over 20 years of experience and in continuous growth.

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THE BASIS OF OUR SUCCESS

GREAT MARGIN

65%

CORPORATESALES77%

CONSOLIDATED COMPANY

CONTINUOS TRAINING AND COORDINATION

ASSESSMENT

NO STOCK BREAK

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1. ECONOMICAL CAPACITY

The starting investmentwill depend on the country

FRANCHISEE PROFILEWHAT ARE WE LOOKING FOR?

2. BUSINESS AND SALES EXPERIENCE

Contact network in big corporations and SME

3. ENTREPRENEURSHIPCHARACTER

Perseverant, Communicative, working

capacity,

4. DEMONSTRATEDABILITIES IN

MANAGEMENT

Educational background on business

5. IT IS A PLUS (not essential):

. Knowledge and experience ine-commerce/online marketing

. Having an operative warehouse

1. E-COMMERCE BUSINESSThe future is online: sales on e-

commerce and mobile commerce in Europe 2016:

€540 in 2016 and €609 in 2017 and in the world near €2 billions

..

2. COUNTRY EXCLUSIVITY

Possible franchisee income isvery high: ranging from €0.5 million to

€20 million,covering 2-5% of births in the country in 5 years. Depending on: 1. The number of

births per year. 2. Development of e-commerce and 3. Purchasing power

3. NO HIGH STREET STORE NEEDED. Only a local warehouse (around

200 sqm) onthe outskirts of a large city) with

no major investment outlay.

5. PROVIDED STOCKThe Franchisor will produce all the products needed by the franchisees network.

Franchisees do not have to worry about products. They

only have to place their orders 2/4 times a year toFranchisor (3 months in

advance). There is no stockleftovers, because our gifts

are always fashionable.

4. A SECURE BUSINESS Not subject to fashion, regulatory changes, etc. Babies will always

be born and companies and friends will always send gifts to

new parents!.

BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.

6. ONLY ONE SIZE PRODUCTSIn bebedeparis we sell only 1

size of baby clothes (3/6 months), the best for gifts, and always use traditional colors:

blue, pink, white and grey. 7. EXCLUSIVE PRODUCTS/REASONABLE PRICES

The franchisee will order all the products he may need for the

next three months.

8. RETAIL BUT ALSO WHOLSALE

Due to the big margin in products, the Franchisee can also become the exclusive distributor of all the bebedeparis products not only by retail but also by wholesaling to

baby shops .

10. INTERNATIONAL ORDERS FROM OTHER

COUNTIRESEach franchise invests about 13% of his income in his own digital marketing to find new

clients in his country. The total amount of the

investment of other countries will benefit everyone. If an

order is made in the spanish website and they ask for a

delivery in Italy, the order will be sent to the italian

franchise

9. COMMERCIAL HELPWe provide our franchisees with our client contacts in

other countries: in Spain we already

have very big multinational companies working

with us, that could become customers in other countries.

BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.

11. DIGITAL MARKETINGThe company will help the franchisee in the

process of choosing an agency of Digital Marketing. He will have a contractual

obligation to spend a 9-15% of his annual income for his own digital marketing to

promote its own sales..

12. DON’T WORRY ABOUT WEBSITE

Website, domain, maintenance: the Head Office provides each franchisee with its own web in its own language.

e.g.: www.bebedeparis.fr, www.bebedeparis.de,

Etc.

13. BIG MARGIN

It is a very profitable investment. The recommended retail price is 3.10 times

the purchase price. Franchisees have a 65% margin on their sales, which is one of the greatest margins on sales in

European Franchises. Depending on the country, franchisees could start making profit in their

second year ..

BENEFITS OF A BEBEDEPARIS FRANCHISE13 THE MAIN BENEFITS.

The Franchisor receives an information request by a

candidate. And receive CV from

candidate

Email with general

information of the

Franchise.

NDA is received and

the Franchisor

sends confidential

details about franchise

Skype conversation

with the candidate

the Franchisor sends NDA

Discovery day in

Madrid by the

possible Franchisee

.

Negotiation and

signature of the franchise agreement. Payment.

Action plan

designed

ROAD MAP OF THE PROCESSDESCRIPTION OF THE PROCESS UNTIL THE CONTRACT IS SIGNED

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CONTACT US

Our Location ACalle Antonio Araguás 3. Európolis. Las Rozas, Madrid 28232

Our Location BCalle de la Riera 10Sant Cugat del VallésBarcelona 77000

Our PhoneT: +34 917 105 552 M:+34 639 948 521

Email / Websiteehelguero@bebedeparis.comwww.bebedeparis.com

KEEP IN TOUCH WITH USELISA HELGUERO (INTERNATIONAL MANAGER)