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EMPLOYEE ADVOCACY ON SOCIAL MEDIA
Newsio 19.05.2016
astridhaug.dk @astridhaug
ABOUT ME
astridhaug.dk @astridhaug
Sender-oriented
Network-oriented
Buy our product
Learn about our business
We talk about our passion
How can we help you with your passion?
How can we change the world
together?
VALUE LADDER - ENGAGEMENT
astridhaug.dk @astridhaug
FIND YOUR AUDIENCE
astridhaug.dk @astridhaug
Fans
Friends of fans Your market
3 TRENDS -> EMPLOYEE ADVOCACY
• People vs. brand• Visible leaders• From earned to paid media
astridhaug.dk @astridhaug
WHERE DO EMPLOYEES SHARE?
astridhaug.dk @astridhaug
http://www.altimetergroup.com/pdf/reports/Social-Media-Employee-Advocacy-Altimeter.pdf
WHY EMPLOYEES SHARE
astridhaug.dk @astridhaug
LEADERS LEAD THE WAY
astridhaug.dk @astridhaug
MOTIVATION -> RANKING
astridhaug.dk @astridhaug
WHAT DO WE SHARE?
astridhaug.dk @astridhaug
CHALLENGES: CONTENT & MOTIVATION
astridhaug.dk @astridhaug
• Photos
• Infographics
• Video
• Headlines
• Personality - storytelling - emotions
astridhaug.dk @astridhaug
WHAT CONTENT WORKS?
LEARN FROM THE BEST - BLOG
astridhaug.dk @astridhaug
LEARN FROM THE BEST
astridhaug.dk @astridhaug
IN SUM -> WHAT’S THE VALUE?
astridhaug.dk @astridhaug
&Strategy - vision
Recruitment
Motivation - recognition
Digital and social skills
InternalBranding
Sales
Thought leadership
Personal branding
External
astridhaug.dk @astridhaug #sigdukanlimig
THANKS - QUESTIONS?
astridhaug.dk Twitter: @astridhaug
LinkedIn:/in/astridhaug
astridhaug.dk @astridhaug
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