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Effectiveness of App Store
Optimization – Niche Marketing
When App Store optimization is more Effective?
It is important to understand that ASO works much better in Niche Apps.
What is a Niche App?
Niche app is where you really understand is your market audience.
Examples of NON niche apps:
These apps are for everyone.
Example of niche apps:
These apps refer to a precise topic of apps.
Why ASO makes more sense with niche apps?
Niche searches have long tail keywords. When generic keywords are so broad, there would be so much traffic but so much competition. It will be difficult to justify that the ASO will bring the right keywords.
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