Digital Innovation Done Right with Agile, Teams & Lean Startup Thinking

Digital Innovation Done Right with Agile, Teams & Lean Startup Thinking

Geoff Wilson President & Founder Email: geoff@352inc.com Twitter: @geoff352 Web: www.352inc.com

The year was 2007.

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It took a year and a half to get to market.

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User feedback came too late and we had no time or budget left to iterate.

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Less than two years after launch, we shut down.

Fast forward to 2011.

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New plan:

Invest as little as possible to get started Build a Minimum Viable Product (MVP) Get it into user’s hands within 90 days

Let user feedback to dictate our roadmap Quickly get an updated version to our users

Repeat the last two steps

SocialNewsDesk

85% of all U.S. local TV newsrooms use SND.

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What worked:

Invest as little as possible to get started Build a Minimum Viable Product (MVP) Get it into user’s hands within 90 days

Let user feedback to dictate our roadmap Quickly get an updated version to our users

Repeat the last two steps

Innovation is an experiment.

Why not just ask customers what they want or if they like your idea?

To experiment you don’t necessarily have to build something.

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Innovation is 99% iteration.

352 is a digital product development agency.

90Employees

18Years in business

1000+Websites DevelopedThree Five Two

13Teams

3Offices

We build websites and software for:

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How we approach innovation.

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Dedicated Cross-Functional Teams

Back-End Developer

Front-End Developer

Quality Assurance Specialist

Scrum Master

Interactive Designer

Back-End Developer

You

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Client at Center of Team

Back-End Developer

Front-End Developer

Quality Assurance Specialist

Scrum Master

Interactive Designer

Back-End Developer

You

CLIENT

Dedicated Cross-Functional Teams

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Singular Team Focus

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Empower your team. And get the heck out of their way.

Sprint 1

Sprint 2

Launch

Develop in Sprints, Launch Early & Often

Make your cake in slices, not layers.

Sprint 1

Sprint 2

Review User Feedback, Innovate

& Iterate

Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Early & Often

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Your second launch is more important than your first.

Develop in Sprints, Launch Early & Often

Innovate & Iterate Based on User Feedback

Dedicated Cross-Functional Teams

Singular Focus

Client at

Center

Empower the team and get out of their way.

Establish vision with the team.

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Passion for Work

Geoff Wilson President & Founder Email: geoff@352inc.com Twitter: @geoff352 Web: www.352inc.com