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Morgan McKeagney Co-founder & CEO FRAMLABS
Creating a killer product
Presented @ BOI Gears 48, Dublin, 27/05/16
Top Startup Tip | Des’s Advice
“Maintain a relentless focus on solving a clear problem that …
you understand very well, and you know exists for a lot of
people who you can reach, and who are actively attempting to
solve it today.”Des Traynor, Co-founder Intercom
http://bit.ly/1ORuwn3
“Ask Me Anything: Interview with Des Traynor”, Inside Intercom
4 Steps to Product Nirvana
Find A Problem Worth Solving
Be Relentlessly Customer-Focused
Create Brilliant Experiences
1
2
3
Execute Brilliantly: Rinse & Repeat4
The Holy Trinity | Primacy of User Experience
“Focus on the user and all else will follow”
“I am congenitally customer focused”
“Design is how it works”
Create Experiences, Not Products
Lovable
Usable
Functional
Experiences
Product
Inspired by: Stephen P. Anderson“Hooked on a Feeling”, Presented @ ISA 15
http://bit.ly/1P3vTV1
Execute Brilliantly: Elegant, delightful experiences.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
user experience
Peter Drucker, Business Guru
It all starts with insight…
“There's no magic secret...focus on people and their problems.”
Scott Berkun
http://bit.ly/1WpCsUp
“Debunking the Myths of Innovation”, UIE
Asking the right questions, listening
Source: “The Mom Test”, by Rob Fitzpatrick, referenced in “Seven Lessons I learned from the failure of my first start-up” https://medium.com/@michalbohanes/seven-lessons-i-learned-from-the-failure-of-my-first-startup-dinnr-c166d1cfb8b8
Design | Sketching & Wireframing
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Design: Leverage existing patterns
Source: Zurb University: Library http://zurb.com/university/library
Start with a Cupcake
“The quicker you can get feedback on what you’re thinking the better your idea will be. Usage is oxygen for ideas.”
Des Traynor
Source: “Start with a Cupcake”, Inside Intercom
http://bit.ly/1P3ySgh
Beyond design & user experience
“Usability is not everything. If usability engineers designed a nightclub, it would be clean, quiet, brightly lit, with lots of places to sit down, plenty of bartenders, menus written in 18-point sans-serif, and easy-to-find bathrooms. But nobody would be there. They would all be down the street at Coyote Ugly pouring beer on each other.”
Joel Spolsky, CEO Fogcreek Software & Inventor of Trello
Secret Sauce: Team & Passion
“Every good product I've ever seen is because a group of people cared deeply about making something wonderful that they and their friends wanted. They wanted to use it themselves.”
Obligatory Steve Jobs QuoteTM
Be Brave | Dare to Delight
Source: “The First Ever Email, the First Tweet, and 10 Other Famous Internet Firsts”,
Business Insider, April 2013
http://yhoo.it/1htdgoC
Final revolutionary thought
“Nothing can have value without being an object of utility. If the thing is useless, so is the
labour contained in it.”
Das Kapital, Vol. I, end of Section 1, Chapter 1
Karl Marx, Philosopher & Revolutionary
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