Comic Relief 2009

Comedy

Comic Relief 2009

BBC Multiplatform support for Comic Relief and Red Nose Day

Comedy

Multiplatform SupportRed Nose

DayPortal

Let’s Dance

Apprentice

I Player?

Red Noses across

bbc.co.uk

Kilimanjaro

MultiplatformSupport

Comedy

Red Noses across bbc.co.uk

Comedy

Red Noses across bbc.co.ukPurpose

• A unique bbc.co.uk contribution to Comic Relief

• Drive Audience Awareness of bbc.co.uk/rednoseday

• Increase donations to Comic Relief• Pan BBC Co-Operation

Comedy

Three differentRed Noses…

…appearacross

bbc.co.uk

…when clickedthey take you to bbc/rednoseday

content – Homepage, Change Lives, What’s On

Red Noses across bbc.co.uk

Comedy

Red Noses across bbc.co.uk • Noses take over bbc.co.uk!• On 6th March until Red Nose Day 13th

March the noses will appear across bbc.co.uk and BBC mobile sites

• They will be clearly seen but will not obscure site content

• When clicked, the noses take you to one of three destinations on bbc.co.uk/rednoseday

Comedy

Red Noses across bbc.co.ukDestinations

• The three noses will link to three areas of bbc.co.uk/rednoseday :

Homepage, Change Lives, What’s On• Sites with bespoke

noses will link to the Homepage

Comedy

Comedy

Comedy

Comedy

Red Noses across bbc.co.ukTimelineWhere? When? What Nose?

All sites that use the Barlesque templates 6-13 March

Random include of three generic noses

including Programme Support Sites, APS pages and Genre indexes)  

Audio & Music 6-13 MarchRandom include of three generic noses

Sport 6-13 March Sport personalised noseWeather 6-13 March Weather personalised noseNews 6-13 March One nose suitable for NewsComic Relief prog sites    Let's Dance 21 Feb –14 March Presenter personalised noseThe Apprentice 6-13 March Sir Alan personalised noseHigh traffic sites:    EastEnders 27-13 March TBC Dot or Peggy personalised noseDoctor Who 27-13 March TBC David Tennant personalised noseCasualty/Holby 27-13 March TBC Doctor/Nurse personalised noseTop Gear 27-13 March TBC The Stig personalised nose

Comedy

Red Noses across bbc.co.ukState of Play

• Editorial Policy have signed it off• Barlesque & Central UXD on board• FM&T Technically straightforward• Greenlit from Commissioning

Comedy

Red Noses across bbc.co.ukWhat’s Next

• Mock ups are being prepared• Bespoke noses being created• Contingency plans for opt out /pulling• FAQs for bbc.co.uk/rednoseday• Project build & integration by Feb 28

Comedy

What we need from you• Your approval and support• Access to your technical teams• A list of your requirements

Red Noses across bbc.co.uk