Be Creative with Media Manager

Be Creative with Media ManagerTridion Developer SummitGino Toro – 16/09/2015

Be Creative

3

Print 100 to 1

1. You need to start with "for(int i=0;"

2. You can't use two loops.

14% solved it under 2 minutes

WHAT IS MEDIA?

MEDIAˈMIːDɪƏ/

Noun1. the main means of mass communication (television, radio, and newspapers) regarded collectively.

Media 2010

Media 1980s

Increase of media

channel

DIGITAL MEDIA > GOOGLE SEARCHES

WHO HAS BEEN CREATIVE WITH MEDIA MANAGER?

JLR

Cannon

WHY MEDIA?

WHY MEDIA?

MY FATHER’S JOURNEY

Born in Chile 1950

22

JOURNEY OF DIGITAL MEDIA

Back to the 90s

http://www.guinnessworldrecords.com/

Now

Now

Web Design Trends 2015

Storytelling and interaction

Professional high quality custom photography

Hidden main menus

Web Design Trends 2015

Removing non-essential design elements in favor of simplicity

Interactive Video

Augmented Reality Shopping

WILL MEDIA MANAGER HELP?

OUR VISION

SDL’s VisionMedia Management

Deliver seamless media experiences across all brand touch points including channels, devices and languages.

38

Content Creation

39

Upload and Distribute

40

Consume and Optimize

41

Search and Enrich

42

…

Application Management

HOW TO BE CREATIVE WITH MEDIA MANAGER?

MEDIA MANAGERRULES

1. USE VIDEOS ONLY

2. USE OUR PLAYERS

3. USE ONE ASSET ONLY

USE VIDEO ONLY?

47

Dynamic Imaging

48

Dynamic Imaging

49

Dynamic Imaging

USE OUR PLAYERS?

Create your own player

OBJECTS

DISTRIBUTION

Sample

SDL Media Manager Effects Library

by Frank Taylor

SDL Hackathon 2015 Winner

USE ONE ASSET ONLY?

POWER OF ASSETS, PROGRAMS AND DISTRIBUTIONS

PHYSICAL DEMO

DELIVER MEDIA GLOBALLY

EXPERIMENT 1: VIDEOS

EXPERIMENT 2: LIVING ROOM CENTRE PIECE

EXPERIMENT 3: SMARTER

LIVING ROOM CENTRE PIECE

OBJECTS

DISTRIBUTIONLABELS

EXPERIMENT 4: VIDEO TRANSLATION

HTML5

en(source)

Be Creative

Be Creative

Be Creative.srt

es

Se Creativo

Se Creativo.srt

Multi-lingual Player

MEDIA MANAGERRULES

1. USE VIDEOS ONLY

2. USE OUR PLAYERS

3. USE ONE ASSET ONLY

MEDIA MANAGERPRINCIPLES

1. Convert and entertain with digital media

2. Give rich and interactive experiences

3. Keep it simple for our audiences

Principles

1. Customer experience

2. Quality over quantity

3. Be enabling

Core Values

Copyright © 2008-2014 SDL plc. All rights reserved. All company names, brand names, trademarks, service marks, images and logos are the property of their respective owners.

This presentation and its content are SDL confidential unless otherwise specified, and may not be copied, used or distributed except as authorised by SDL.