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AFFILIATES & ADWORDS
The Love/Hate Relationship
Does Really Google hate affiliate marketers?
SUSPENDED
I have managed multiple millions of dollars of Adwords spend over my careerbut the stat that makes me most proud is that I have spent over $1 million of my own moneyas a self-employed entrepreneur, on Google Adwords.
Michael Madew – PPC Expert & Affiliate Marketer
Is it sorcery?Does it only work for a closed group people?
NONO
It happens that some people don’t follow Google’s guidelines
and Google doesn't joke about it
Google’s Guidelines Essence
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A G
Google’s Guidelines Essence
AFFILIATES
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Google AdWords’ Policy
We want ads to be useful, varied, relevant and safe for users when serving them across the Google NetworkAs a resultwe don't allow any of the following:
. malicious ads, sites, or apps
. ads promoting sites that offer little unique value to users and are focused primarily on traffic generation
. businesses that attempt to gain an unfair advantage in the ad auction
. businesses that attempt to bypass our review processes
All of our policies are crafted to protect a high quality user experience and we've built enforcement systems and processes to prevent ads that fall below these standards from servingWe take any attempts to trick or circumvent our ad review processes very seriously, so play fair.
So What should I avoid to be AdWords friendly?Omission of relevant information:
Failure to clearly and conspicuously disclose the payment model and full expensethat a user will bear.Failure to display legitimate physical contact informationfor a financial services business, or omitting material details about short-term loansor loan modification and foreclosure products
Unavailable promotions:
Promising products, services, or promotional offers that aren't easily found from the destination page
Malicious or unwanted software:
Malicious software or "malware" that may harm or gain unauthorized access to a computer, device, or network
Examples: Computer viruses, ransomware, worms, trojan horses, rootkits, keyloggers, dialers, spywarerogue security software, and other malicious programs
Low value content:
Content that is designed for the primary purpose of showing ads
Content that is replicated from another source without adding value in the form of original contentor additional functionality
Examples: Mirroring, framing, or scraping content from another source
Landing pages that are solely designed to send users elsewhere
Examples: Bridge, doorway, gateway, or other intermediate pages
Gaining an unfair advantage:
Using the Google Network to gain an unfair traffic advantage over other participants in the auctionor using the same account to serve multiple websites
Examples: Affiliates that advertise on AdWords against the applicable affiliate program rulespromoting the same or similar content from multiple accounts on the same or similar queries
Gaming the Google Network
Engaging in practices that attempt to circumvent or interfere with Google's advertising systems and processes
Examples: Cloaking; using dynamic DNS to switch page or ad content; manipulating ad text or site contentin order to bypass our automated system checks; restricting AdsBot crawler access to so many of your landing pagesthat it makes it difficult to meaningfully review your ad, site, or account
So will you be Google Adwords’ friend if the policy is complied?
NONO
WHY??!!
Once you have a suspended accountyou can never advertise on Google's Ad Network again
The solution is to use Google AdWords with a new identity and to PLAY FAIR!
Google identification methods
User NameGmail Account
IP AddressMac ID
Billing InformationWebsite & domain details
Does it work? Yes!
It’s all about having a website that adds value to the userswith realistic offerings and unique content
Below are 4 examples on high spending affiliate based websites on Google AdWords:
1.lowpriceshopper.co.uk2.shopping.com3.buycheapr.com4.shopzilla.com
Real Life Example
Spent almost $400 / day
Real Life Example
Generated $893
QUESTIONS?
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