2015 Web Design Trends

January 2015 WebinarTop Web Trends

Scrolling is theNew ClickingIt is becoming morecommonplace for sites to optfor scrolling instead of linkingas a means to display content.It is easier to scroll than toconstantly click and wait forpages to load – especially on amobile device.

Website Performance and SpeedOur tolerance for slow sites is lessening.

• Make sure you don’t use too many images in photo sliders• Make sure images are pre-sized and compressed beforeuploading them to website• As a general use, don’t auto play videos• Go with a reputable web host with a fast server• Make sure you have a knowledgeable web developer

Custom Photography• Consider hiring a professional• Ensure images are unique to your brand• Quality photographs are especially important forecommerce• Try to take your own (need good camera and some skill)• If you go with stock

• See who else is using it – www.tineye.com• Customize or personalize it in some way

No more of this please

Big Images and Backgrounds• Image Backgrounds• Large Image Sliders andBanners• VideoExamples• www.homesteadgardens.com• www.annapmicro.com• www.grainandmortar.com• www.paypal.com• www.isurfbecause.com

Infographics

www.jeffbullas.com

www.wpnewsbank.com

Infographics provide an easy way to convey large amounts ofinformation with a high degree of retention.

Flyout Menus

Seen now ondesktop as well asmobile interfaceswww.rawnet.com

Responsive Websites

Responsive is Now Industry Standard

• Layout adjusts based on the size of the browser window• Page elements are restyled so they are easy to use on a small screen• If your site is not responsive, your user will be served a hard to read, tiny version of yoursite and forced to pinch, zoom and scroll left/right• Studies tell us users feel frustrated if a site is not responsive• Google now labels mobile friendly sites in its mobile search results• Mobile friendliness will soon become a search ranking factor