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Today's e-shopper is very demanding when it comes to getting information about a product. The product picture plays the most important part of the decision to buy or not to buy, after all, what you see is why you buy!
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13 Tips to
SUPERPOWER YOUR
PRODUCT IMAGES
If you run an ecommerce site, then your
Product Pages are the most important pages
for your business!
♯1 IMAGE IS
EVERYTHING
The images on your product pages are the
superheroes of your eCommerce movie
Big & beautiful
♯2
Product images are a very
important part of the
decision making process so
They should focus attention,
reduce distraction and must
be of amazing quality
360 degree 360°
views ♯3
Rotating product images are
a big step beyond a simple
static display and show your
product from every angle.
Responsive, mobile
design
♯4
to optimise the user experience, rich product visualisation on
devices with smaller screens means Your images need to respond to
mobile display navigation such as finger swipe, drag, pinch & zoom.
Deep Zoom
♯5
integrated zoom lets customers examine your product down
to its finest detail, making sure that the right choice is
made at the time of purchase
Highlight product
Features ♯6
Retain the viewer’s attention by pointing out key product
benefits whilst they interact with your product presentation
Product descriptions
♯7
The more the merrier
♯8
Use multiple images, views & product tours to Show a
variety of angles & product context e.g. lifestyle shots.
Make it easy to jump between each view
Spread the word
♯9
Posting, Liking, pinning & Sharing is the social-style
digital-window-shopping trend and your product
images need to be an integral part of it.
Keep Shoppers
Engaged ♯10
Interactive imagery keeps shoppers on your site
longer. A typical shopper may spend only 10
seconds viewing an image, but a 360° image could
extend that time to 15 or 20 seconds.
Call to purchase
♯11
If the image is the superhero of your product page, the
call to purchase is the sidekick. Whether it says ‘add to cart’ or ‘buy now’ it has to be easily recognisable and
compel the customer to act right out of the product view
Need for speed
♯12
Don’t ignore the loading
time of your page!
Large images causing slow
pages are the major
contributing factor to
page abandonment
Let Captain Spin help
unleash the power of
your product images *
* Optional
♯13
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