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Directors of communications from 15 Swedish county councils visited London to learn more about the health and care system in England.This presentation is from this visit. NHS Improving Quality planned and hosted the study tour as a result of close links with Jönköping, one of the councils represented in the delegation. Our guests learned about the important role of communications specialists in transforming healthcare in England, and the leading role NHS Improving Quality has taken in engaging and mobilising staff at scale and pace. During the study tour it became obvious that many of the challenges and opportunities we face in our health and care system mirror those in Sweden, in particular issues such as emergency care, obesity and smoking, patient safety and working with the media. This was a fantastic opportunity for NHS Improving Quality to strengthen alliances at an international level and share ideas and approaches, and we hope to build on this in the future
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Presentation of the ID Network, county councils & regions in Sweden and SALAR
23-26 June 2014
Swedish Health System
Run by county councils and regions The regions also have responsibility for regional
development County councils/regions are financed by taxes Elections every 4th year (general elections) Regulations and laws from the government https://sweden.se/society/healthcare-in-sweden/
Opportunities and challenges facingSwedish county councils and regions
Financing and cost increases within healthcare.
High demands and expectations on healthcare and for greater participation.
Inequality in health and lifestyles. Also inability to provide equal care.
Opportunities and challenges facingSwedish county councils and regions
Greater responsibility for Sweden’s county councils – building regions.
Major recruitment needs.
Opportunities and challenges facing Swedish county councils and regions
Confidence in healthcare system and county councils.
Image of Swedish healthcare. Media image – a sector in crisis.
Antibiotic resistance.
Fewer people living in sparsely populated areas.
The ID Network – who are we?
A network of directors of communication. Existed since 1993.
Meet eight times a year to exchange information and discuss common issues.
Contact and reference group for authorities and organisations. Representatives from other authorities can be invited for dialogue.
Able to make decisions regarding communication matters in which county councils and regions require consensus.
Swedish Association of Local Authorities and Regions (SALAR) has a permanent information point on the agenda.
Joint action meetings with representatives of the county council directors.
What are we doing together? 1177 Vårdguiden – a hub for information and services
within healthcare. Website (1177.se) and phone number.
Joint e-service development.
Joint campaigns. During the 2011 – 2014 awareness about stroke and the development of treatment services for stroke. Excellent results.
What are we doing together? Joint campaign to encourage interest in working in the
public sector – Sweden’s most important job.
Health promotion initiatives – planning underway to join forces on health issues and encourage lifestyle changes.
Communication days – joint forum offering skills development for county councils’/regions’ employees within the area of communication.
What is the purpose of this trip?
Global reconnaissance! Gain new knowledge and inspiration on current areas for development: New ways of meeting the population’s
needs/development of eHealth
Brand strategy issues
Increased participation and dialogue with patients and inhabitants
Greater responsibility for county councils (regional development – region-building)
Networking and sharing experiences.
How will we follow up what we’ve learned?
Feedback on what we’ve learned
Continued networking within a selected area?
More long-term contacts and partnerships?
The Swedish Association of Local Authorities and Regions
The Swedish Associations of Local Authorities and Regions (SALAR)
We act as an employer’s organisation, and defend and promote the interests of our members.
290 municipalities, 20 county councils/regions
1,1 million employees Service and support to all
members
Our members
SALAR represents Sweden’s: 290 municipalities 20 county councils/regions
A matter of democracySALAR is a member organisation formunicipalities, county councils and
regions. Astheir employer organisation and
representativewe advocate the interests of our members
andoffer them support and service.We raise issues, act decisively and
enlightenpublic opinion.Our mission is to provide municipalities,
countycouncils and regions with better
conditions forlocal and regional self-government. The
vision isto develop the welfare system and its
services. It is a matter of democracy.
Employers´organisation Employers’organisation for Sweden’s
municipalities, county coucils and regions.
Our members are employers for more than one million people.
Strengten our members as employers’ Signs central collective agreements. Make room for local collective
agreements.
Service and support Offer our members service and
support for example in legal affairs and development of activities.
Economic analysis.
A meetingpoint for our members, to share experiences and discuss issues on top of the agenda for them.
Public Affairs Represent the members towards
government, parliament and other national authorities.
Raising issues, important for our members.
Active in media and public opinion
Priority issues 2014 A successful school Jobs for young people Better life for sick elderly people Equality in care and in health Culture and leisure for all
Digital welfare services for all Users and patiens as active co-creators Sweden´s most important job Quality –guaranteed welfare Strengthened local and regional growth Immigrants establishment – an investment for the future The long-term financing of the welfare state
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