Social Media in Senior Care

Lee Aase Mayo Clinic Center for Social Media October 15, 2015

Social Media in Senior Care

Octogenarian Idols

• Embedded in Sharing Mayo Clinic, posted to Facebook, Tweeted on 4/7/09

The next day...

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Early Morning May 26

May 26, 2009: Live in Studio Good Morning America

Results to Date• More than 10.7 million views on YouTube

• Over 1.5 million views on Sharing Mayo Clinic

• International media attention

• Joy to the world (or at least stupid happiness)

THE Book on Social Media in Health Care

• Essays from 30 thought leaders

• The “Why?” of social media in health care

• Available on Amazon and discount bulk orders on CreateSpace (with offer code Z4L7DBSN)

• Free with SMHN Basic Membership

For Further Interaction:• Google Lee Aase or MCCSM

• @LeeAase on Twitter

• For Social Media Health Network information • socialmedia.mayoclinic.org

• Contact Mayo Clinic Center for Social Media • By email: socialmediacenter@mayo.edu • By phone: 507-538-1092