Smiles That Save Lives

• Improved cardiovascular

• Immune and endocrine systems

• Lowered risk of heartdisease and stroke

• Increased speed of recovery

• Improved cancer outcomes

• Reduced inflammations

• Better adoption of healthy behaviours

Tay, L., Diener, E., Xuereb, C. & De Neve, J. (2013)

Armes, .J et al. (2009) / Everydayhealth.com (2014) / Medscape / NHDS (2012) / Siris, S. (2012) / Web MD (2014)

Street, R. L., Elwyn, G., & Epstein, R. M. (2012)

So many opportunities for pharma to deliver holistic support

And deliver end-to-end support that drives better outcomes and commercial success

• Patients put off assessment

• Arrive unprepared, and leave wishing they’d asked for more

• Miss vital diagnosis windows

• At EVERY stage of the pathway

Timely treatment

+

Brand performance

Educate

+

Referrals

Activate

+

Validate

1/5 not given enough information

An ocean ofonline content

CQC (2012)

A message that resonates can unlock understanding and acceptance

Engaged patients

+

Improved

performance

Improve

understanding

+

acceptance

Connect to

information

+

peers

• Giving patients control benefits their wellbeing

• Actively engages, instills can-do attitude

• BUT keeping track can be a burden

• Patients take comfort in a range of experts & specialists

• BUT conflict and confusion from disparate sources

• Can pharma produce digital ‘relationship managers’?

• Systems with communication at the core, not complex restructures

Rapid

recovery

+

Treatment

efficiencies

Facilitate cohesive,

patient-driven

experiences

Facilitate

patient-driven

experiences

Macmillan Cancer Support (2012)

Gawande, A. (2014)

Facilitate quality

environments

Provide dignity

+

purpose

Improve lives