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Point of Care
Diagnostics Market: Recent Trends
September 2014
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European market
The European medical technology market is estimated at €100 billion.
In vitro diagnostics
Cardiology
Diagnostic imaging
Orthopaedics
Ophthalmics
Endoscopy
Drug delivery
Wound management
Dental
General & plastic surgery
In vitro diagnostics is the largest segment, followed by cardiology and diagnostic imaging.
Medical technology market estimates by area and sales growth, World, 2012-2018
World medical technology market by region, based upon manufacturer prices, 2012
European medical technology market by region, based upon manufacturer prices, 2012
US39%
Europe28%
Japan10%
China 5%Russia 5%Canada 5%Brazil 5%
Other 12%
Germany27%
France16%
UK28%
Netherlands 4%
Spain 5%
Switzerland 4%Sweden 3%Belgium 3%Austria 3%
Other 14%
Italy10%
The European medical technology market represents around 30% of the world market. It is the second largest market after the US (40%).
10%
8%
6%
4%
2%
2008 2009 2010 2011 2012 2013
European medical technology market growth rates, based upon manufacturer prices, 2008-2013
Annual growth rate
Trend
The market has been growing on average by 4% per annum over the past 6 years.
Breakdown of total healthcare expenditure in Europe
Inpatient and outpatient care, other
Pharmaceuticals and other medical non-durables
Medical devices (incl. imaging)
In vitro diagnostics
Medical technology
0.8%17%
7.5%
75.5%
6.7%
Expenditure on Medical Technology
In Europe, an average of 10.4% of gross domestic product is spent on healthcare. Of this figure, around 7.5% is attributed to medical technologies.
The spending on medical technology varies significantly across European countries, ranging from around 5% to 10% of the total healthcare expenditure.
Between 1980 and 2000, medical technology reduced hospital stays by 56% and dramatically cut costs
56%
3 Major EU markets overview
Within Point of Care Diagnostics, the UK and Spanish markets are a lot smaller in value than France, Germany and Italy.
GB
ES
FR
GE
IT
Government Role Public System financing
Health System and Public/Private Insurance Role Benefit Design
Private Insurance Role Caps on Out-of Pocket Spending
Exemptions & Low Income Protection
Health care system financing
Statutory health insurance system, with SHI insurers incorporated into
single national union
Employer/employee earmarked income and
payroll tax; general tax revenue
90% buy coverage for cost-sharing;
some extra benefitsNo
Exemption for low income, chronically
ill and disabled, and children
Statutory health insurance system, with competing SHI insurers (“sickness
funds”); high income can opt out for private
coverage
Employer/employee earmarked income and
payroll tax; general tax revenue
Cost-sharing + amenities (~20%); Substitute: 10% opt-out of SHI
system for private coverage only
2% incomeamenities (~20%);
Substitute: 10% opt-out of SHI system for private coverage only
Income-related insurance
contributions; OOP max 1% income for
chronic + low income; children exempt
National health service
Earmarked business and value-added
tax; regional tax revenue
~15% buy coverage for access to
private facilities and amenities
20% OOP subsidy if exceeds €129 ($179)
Exemptions for low-income, elderly/children, pregnant women, and some chronic conditions/
disabilities
5-year Strategy of the European Medical
Technology Industry
EU Framework undergoing radical legislative changes
to ensure future sustainability
Leader in medical device innovation Medical device
innovation to reach market efficiently
ContinuedEU economic
crisis
Increased public spending, decreased
health care expenditure
A decentralised approval process
Market overview – future challenges
7.7
8.0
7.3
7.6
7.0
7.5
6.5
7.0
6.5
7.1
6.4
6.8
5.8
6.0
5.5
6.4
5.4
5.5
5.0
5.7
4.2
4.7
Providing financing through a lender partner or directly
Full solution partnership
Sales rep relationship
Ability of the company to share risk
Service provided by the sales
representative
Ease of doing business
Clinical dataCutting-edge technology
Cost-benefit value proposition
ReimbursementProduct quality
Getting clinical data, sharing risk and providing a full solution will grow in importance for hospitals over the next few years
Current and Future Hospital needs from MedTech Companies
Average Score
2010
2015
Hospital needs when purchasing medical tech
Willing to pay 10-15% premium for disposables that reduce errors and infection rates.
Due to reduced reimbursement rates, hospitals want products that will help them track and record quality improvements and outcomes.
Product quality and reimbursement are the most important factors when buying from MedTech companies. However, clinical data, risk sharing, and full solution partnerships will become increasingly important
C - Suite
Procurement / Payers
HCPs
Lab
Regulators
Lobbyists
Point of Care Diagnostics - Influence Radar
Optimising Outcomes
MAXIMISE POSITIVES
MINIMISE NEGATIVES
Fewermissed
diagnoses
Fewer errors
Reducedwaste
Saves time
Saves money
Reducedanxiety Less delay
Less use of staff,
equipment and resources
Reduced morbidity and
mortality
Saves lives
Less misdiagnosis
Reduced LOS
Reducedliability
for malpractice suits
Improved patient
satisfaction
Earlyintervention
Improved TAT
Multi-marker testing
Increased workflow
and efficiency
Rapid decisions
Enhanced reputation of hospital
Correct decisions
More patients treated
Improved performance
for Lab & ED Streamlined
patient pathway
Improved hospital income
Reliableresults
Fast resultsImproved
professional standing of
HCPs
Point of Care Diagnostics - Market drivers
Summary
C-suite is an important gatekeeper
to the adoption of MedTech
Health outcomes driving the rising use of MedTech
Pressure to increase efficiencies continues
to drive the need for new MedTech
Greater integration of diagnostics and mobile
health will continue to drive future growth
ABOUT
ABOUT
To discuss this market analysis, how it might be relevant to your brand and the challenges you face please contact us at:
Matt LeemingStrategy Director
matt@life-healthcare.com
Juliet La MarqueChief Executive Officer
juliet@life-healthcare.com
Emily WiggingtonClient Services Director
emily@life-healthcare.com
Or call us at LIFE: +44 1344 899050 www.life-healthcare.com
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