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An online marketplace for comparing everything health and fitness
Background Former investment banker
Quit and wasn’t working so looked
at where could I cut costs
Large amount of discretionary
expenditure spent on health and fitness
Very difficult to compare products
and find cheaper alternatives
Agenda
Ø Opportunity Ø Market Ø Traction
Opportunity Ø Online aggregators have been around since the dawn of the century
Ø Fitness industry shares all of the same underlying characteristics that make aggregators successful in these other industries
Ø Products are complex Ø Pricing is very opaque Ø Market is highly fragmented
Customer Interviews Ø Big problem and has been validated by numerous customer interviews
Ø It’s not just about price
Ø Care more about the quality and reputation
“There is alot of conflicting information,
finding credible sources” “Contradictory
information and so many dodgy websites”
“Accuracy on information provided and trust
involved”
TRUST
What We Compare Ø Gyms
Ø Personal Trainers
Ø Vitamins & Supplements
Ø Weight Loss
Ø Clothing & Accessories
Market
REST OF WORLD $75b
AUS $0.5b
USA $20b
Suppliers Gyms Personal Trainers Vitamins & Supplements Weight Loss Clothing & Accessories
Summary
Opportunity Market Traction
$100 billion
✓ Great early sales traction
✓ Trusted brands signed up
Contact Jason Byrne | CEO
Email Call Visit
jason.byrne@lookfit.com.au +61 407 152 775 Level 5, 155 Clarence St Sydney, 2000
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