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GLOBAL INNOVATION TRENDS IN MOBILE
HEALTHCARE
SANTHOSH KUMARASWAMY
VP/Worldwide Business Development & Client Services
santhosh@mobiuso.com, +1.617.335.8123
Outline of talk
Who pays – Identifying large opportunities
Big picture healthcare trends
Business models & evidence from recent
deals
Emerging trends: Intent to use vs. current use
Where should startups focus their business
development energies?
Healthcare spending averages
What constitutes the $2.8T market?
Visualization CHCF.org, data from CMS, CBO
Big picture healthcare trends
Physicians are ready for
mHealth
Mobile apps are a part of care
Data security is important
Where the big opportunities are
Business models D2C - a challenge for mHealth applications
Lack of a business model
Worried well: young, connected, and healthy
Provider/payor are drivers not patients
Telemedicine and devices are catching-up
B2B2C is more mature
MD driven specialist referrals
FDA approved medical devices and apps
Population health management software
Health data aggregation
CMS reimbursement and CPT codes
Patient experience is important - UX, trust, etc.
Funding appetite – VCs
Equity market appetite
19 November 2015 Presentation
Intent to use vs. current use
Directed to patients – intent to use
Genetics consult, genome scans
Wearables
Diet and nutrition apps
Directed to Providers
Disease state, drug, diagnostic information
Devices that provide revenue to provider (MRI)
Chronic disease management tools incl. Apps,
population health dashboards etc.
Greenfield opportunities Data sharing across EMRs/Medical systems
Regulatory mandates requiring data sharing are coming
Transparency: PokitDok, CastLight etc.
Focus on use cases in telemedicine
e.g. Mental health, chronic disease management
MD driven specialist referrals
Employer supported telemedicine visits (Teladoc/HomeDepot)
Institutional use cases for wearables
Surgery recovery, acute episode management, etc.
Healthcare information security
Products offering more than just HIPAA/PCI compliance
Care coordination for the 1% consuming 20% of healthcare
Population health dashboards
Care coaches utilizing care extenders (RN, PA etc.)
Mobiuso
THERE IS ONLY ONE SIDE – YOURS!
Appendix
16
Pre-CMS, 1960’s, who paid?
App store discovery issues
Presentation
Non-dilutive funding sources
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