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PROBLEM
Patients are paying more out-of-pocket for health care, but their options are hidden. Medical service providers have excess capacity. Providers want to serve more patients but face fierce competition.
PROBLEM
No easy way exists for people to compare options for medical services. No easy way exists for providers to capture more patients and offer competitive rates.
SAVE MONEY for patients
MAKE MONEY
by filling capacity
NEW PATIENTS
by leveraging new marketing channel
SOLUTION
A web platform where medical service providers can fill their excess capacity:
MARKET SIZE
MEDICAL IMAGING
($100B) Total Addressible Market Total Available Market
MEDICAL REFERRALS
1B+ 170M+
MARKET VALIDATION
1 in 3 Americans will be on high deductible health plans
Imaging spend is 2nd only to pharma and is growing
PRODUCT
SAVE PATIENTS MONEY
EXPAND PATIENT/PHYSICIAN OUTREACH WHILE REDUCING MARKETING EXPENSES
FILL EXCESS CAPACITY FOR PROVIDER
SALES STRATEGY
FOCUS ON LARGE CITIES
PATIENT/PHYSICIAN AWARENESS
• Large number of imaging facilities • Prominent price variation
• Help referring physicians save time • Use platform at point-of-referral
COMPETITION
Personalized to each patient
Generalized to patients
Partnership with imaging facilities
No partnership with imaging facilities
COMPETITIVE ADVANTAGE
REFERRING PHYSICIANS SAVE TIME
SHARED RISK MODEL
PATIENT/PROVIDER/PAYER INCENTIVES
• Platform developed with feedback from referring physicians
• Imaging facilities won’t spend money unless we fill their time slots
• Increase patient volume for imaging facilities • Imaging facilities expand outreach and save on marketing expense • Reduce costs for patients and payers
Jonathan Shih
Nathanael Rosidi
TEAM
• PhD; Biomedical Engineering @UCSF • Python/Django developer • Healthcare IT sales & marketing experience
• PhD; Biomedical Engineering; @Cornell • Data scientist @Booz Allen Hamilton • Healthcare IT sales & marketing experience
Steven Cheung, MD UCSF
.
Aradhana Ghosh, MD Kaiser Permanente, McKesson
Bernard Chang, MD PHD Columbia University Medical Center
Joshua Stern, MD Montefiore Medical Center
Joshua Dines, MD Hospital for Special Surgery
Howard Landa, MD Alameda Health System Chief Medical Information Officer
MEDICAL ADVISORS
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