Can your Pilates Business be Found Online

Can Your Pilates Business be Found Online

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Every Pilates studio owner knows that getting customers is critical to ensuring

the success of their business.

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With the growth of the world wide web, the internet is playing a large role

in helping to achieve that goal.

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Why do you ask?

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It’s because the internet is where people go to find or search for things

they are looking for.

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Did you know that in the past 12 months that approximately 80% of the

consumers in the United States searched for local businesses online?

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While the days of running your fingers through the thick paper book

affectionately known as the Yellow Pages may not be completely gone...

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they are moving further and further into the past.

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Today, when consumers want to find a business, product, or service, they will likely go to their computers and tickle

the plastic of their keyboards

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using Google, Yahoo, Bing, or another search engine to find what they are

looking for.

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Here is another interesting statistic!

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Did you know that approximately 42% of the traffic online goes to the first 5

sites with the number 1 site listed getting over 18% of that share?

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After the first 5 sites, the remainder of the pages listed only gets just under

2% of the traffic.

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With these figures you can see why getting your site online and listed as one of the first sites on page one can be so valuable to bringing traffic to

your door.

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The BIG question is, how do you get your site to that position?

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Well first, it’s important to understand what the search engines are looking

for to know what sites should go there.

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See, they want to give the searchers a good “user” experience.

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To do that, they want to provide the best results for the user to meet his

search request.

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They achieve this by listing sites that are relevant, demonstrate authority,

can be trusted, and have a social following, in addition to a few other

items.

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There are several things that you can do to demonstrate to the search engines that your site meets that

criteria. Here is a list of a few of those action items:

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On-page Optimization

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Make sure your web page lets the search engines know what the page is about. For example, if you’re a Pilates studio in Dallas, have that information

somewhere on your home page.

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Reviews

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When people give a review of your site, that helps demonstrates whether you are a quality business that can be trusted and also contribute to a social

following.

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(Testimonials on your webpage are helpful with this as well.)

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Comments

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Feedback from customers and readers of your articles offers interaction.

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If people are commenting, the search engines see an interactive site.

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For more helpful tips to grow your business and to get connected with

your Pilates community go to :http://www.pilatespal.com

Photos courtesy of Google images