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Email Newsletters
Why invite people to your showwhen you can send your show to
them?
Niche Beats Variety
Niche Beats Variety
Certainty Beats Uncertainty
Niche Beats Variety
Certainty Beats Uncertainty
Education Beats Personality
Define your niche, so that people passionately attracted
to it will absolutely know they’ll be smarter at the end
of your presentation.
You, a Tentpole for a Niche
You, a Tentpole for a Niche
You, a Catalyst for Education
You, a Tentpole for a Niche
You, a Catalyst for Education
You, a Confident Expert
JOB #1
BuildYour
Audience
Be There... Capture Them
• Where do they hang out?• Where do they shop?• What events do they attend?• What groups, online and offline, do
they join?• What web sites do they frequent?• Blogs? Facebook?
Find Them
How Do You Build An Audience of 20 Million
People?
Rush Limbaugh
“When I was building this show, the first two years, every weekend - except four - I was out doing personal appearances. I did every interview I could. In fact, the people at WABC New York got tired of all the camera crews coming in every day to do videotaped segments of the program.”
Capture Them!
• Get their email addresses– Easiest– Fastest– You’re in control of the conversation
• Do not give them your email address– They will probably lose it– You wait for them to respond
AUDIENCE
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Niche Beats VarietyCertainty Beats
UncertaintyEducation Beats
PersonalityDefine your niche, so that
people passionately attracted to it will absolutely know they’ll be
smarter at the end of your presentation.
How to Create a Newsletter
1. Create a template, if you like2. Create a Newsletter3. Add Subscribers to Mailing List
Weekly1. Add an Issue2. Add Articles3. Send!
5 Minute Break
“Always grab the reader by the throat in the first paragraph, sink your thumbs into his windpipe in the second, and hold him against the wall until the last paragraph.”
Paul O'Neil
Advertising Package• Mention during show• Break content• Interview / Call-in• Write article about them in newsletter• Banner ads in newsletter and web site• They “sponsor” your seminar• Invite them to host a seminar• Podcast intro / YouTube video• Access to Calendar of Events
PROMOTER JOB #1
DriveTraffic
To Them
Win-Win-Win
• Is it good for consumer?• Is it good for advertiser?• Is it good for you?
Money-Money-Me
• Is the consumer saving money?• Is the advertiser making money?• Is it obvious that the traffic
came because of me?
SUCCESs
• Simplicity: Save money - here’s how• Unexpectedness: Save up to 80%!!• Concreteness: Promo Code based on show• Credibility: Legitimize yourself to audience• Emotional: Discern the motivation and sell it• Stories: Harvest testimonials and use them
Best Practices
• Never say, “We’re going to take a break.”
• Track and brag on the numbers– Podcast downloads– Video views– Newsletter subscribers– Traffic through studio– Livestream viewer minutes– Audience growth trajectory
• Be patient, be persistent
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