Why Fat Loss Diets FAIL

By Ari Whitten

Why Do Diets FAIL?

Diets (i.e. calorie restriction) rely on a very simple principle

The First Law of Thermodynamics

Diets (i.e. calorie restriction) rely on a very simple principle

The First Law of Thermodynamicswhich states...

Energy can neither be created nor destroyed

Which caused people to believe that fat gain and fat loss are a simple matter of...

Calories in(food)

Calories OUT(exercise + metabolism)

Therefore, based on this idea, all you have to do to lose fat is ...

EAT LESS CALORIES AND BURN MORE CALORIES

So that CALORIES OUT > CALORIES IN

EAT LESS CALORIES AND BURN MORE CALORIES

So that CALORIES OUT > CALORIES IN

FAT LOSSExercise Diet

Therefore, based on this idea, all you have to do to lose fat is ...

To illustrate this idea, let's say you start off in a situation where you are taking in

and burning about 2,000 calories per day...

2,000

Calories You Eat

Calories YouBurn

2,000

Then you decide to go on a 1,300 calorie per day diet...

1,300

Calories You Eat

2,000

Calories YouBurn

2,000

1,300

Calories You Eat

2,000

Calories YouBurn

Therefore, based on this logic, your body is now burning 2,000 calories, but since you are only taking in 1,300, your body is forced to get

those missing calories from somewhere.To do that, the body burns off 700 calories of

body fat per day.

2,000

Voila...Fat loss!

It's that easy! All you have to do is eat less!

But wait a minute...

It turns out that's not really what the first law of thermodynamics states...

The first law of thermodynamics actually DOES NOT state

that if you burn more calories and eat less calories, your body will burn off your fat.

FAT LOSSExercise Diet

It only states that

If you burn more calories and eat less calories, your body must respond to that by DOING SOMETHING!

Exercise Diet

BODY MUST DO SOMETHING

What is that "something?"

Well, it's actually more like 3 somethings....

CALORIE DEPRIVATION from diet + exercise

(by decreasing thyroid hormone)

METABOLISMSLOWDOWN

Decreased exercise and decreased NEAT

(non-exercise activity calorie burning)

FATIGUE

(to further slow metabolism)

MUSCLEDESTRUCTION

CALORIE DEPRIVATION from diet + exercise

(by decreasing thyroid hormone)

METABOLISMSLOWDOWN

Decreased exercise and decreased NEAT

(non-exercise activity calorie burning)

FATIGUE

(to further slow metabolism)

MUSCLEDESTRUCTION

ALL OF THESE ARE DESIGNED TO DRAMATICALLY REDUCE "CALORIES OUT"

Between those 3 things, your body can decrease calories burned each day by

HUNDREDS of calories...

So what actually happens when you go on a diet looks more like this...

2,000

Calories You Eat

Calories YouBurn

2,000

You start off here...Taking in and burning about 2,000

calories per day

2,000

Calories You Eat

Calories YouBurn

2,000

1,300

Then you go on a 1,300 calorie diet

You DO get an initial period of weight loss...

But here's where things get tricky...

Instead of continuing to BURN 2,000 calories per day and burning off 700

calories of body fat each day...

Your body simply does this...

2,000

Calories You Eat

Calories YouBurn

2,000

1,300 1,300It brings "calories out" down to match your new level of "calories in"

Calories You Eat

Calories YouBurn

And that means NO MORE FAT LOSS!

1,300 1,300

And it's actually much WORSE than just that...

1,300

Calories You Eat

Calories YouBurn

1,300

1,500 Because as soon as calories increase even just a little bit...

Even if you're still eating far LESS food than you used to eat normally

1,300

Calories You Eat

Calories YouBurn

1,300

1,500 You are now in a calorie SURPLUS!

Now you’re getting fatter on a LOWER calorie intake than you were eating

normally!

This is the reason why...

over 90% of Biggest Loser

participants GAIN BACK all the weight they lose during the show!

The study found that the reason why they gained back all the weight was NOT because they stopped dieting and exercising—but because of

“METABOLIC ADAPTATION.”

The Journal of Clinical Endocrinology & Metabolism. Metabolic Slowing with Massive Weight Loss despite Preservation of Fat-Free Mass. Volume 97 Issue 7 | July 1, 2012.

Their metabolisms slowed down so much from the

dieting and exercise that they were burning over 500

calories per day LESS than they were before!

The Journal of Clinical Endocrinology & Metabolism. Metabolic Slowing with Massive Weight Loss despite Preservation of Fat-Free Mass. Volume 97 Issue 7 | July 1, 2012.

The study found that the reason why they gained back all the weight was NOT because they stopped dieting and exercising—but because of

“METABOLIC ADAPTATION.”

According to obesity researcher and neurobiologist Stephan Guyenet

“...that’s where the calories in / calories out theory fails—-it doesn’t account for that

dynamic regulation of energy balance...”

According to obesity researcher and neurobiologist Stephan Guyenet

“...that’s where the calories in / calories out theory fails—-it doesn’t account for that

dynamic regulation of energy balance...”

The DIET + EXERCISE

approach

because of METABOLISM SLOWDOWN

FAILS

In other words...

In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term weight loss from dieting does occur, but…

“these losses are not maintained... It is only the rate of weight regain, not the fact of weight regain, that appears open to

debate.”2 years after diet begins: 95% of people gain back all the weight they lost

3 years later: 41% weigh MORE than when they started the dietGarner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.

Clin Psychol, 11, 729–780. doi: 10.1016.

Does Dieting Lead to Lasting Fat Loss? A review of the scientific studies from UCLA:

In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term weight loss from dieting does occur, but…

“these losses are not maintained... It is only the rate of weight regain, not the fact of weight regain, that appears open to

debate.”2 years after diet begins: 95% of people gain back all the weight they lost

3 years later: 41% weigh MORE than when they started the dietGarner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.

Clin Psychol, 11, 729–780. doi: 10.1016.

Does Dieting Lead to Lasting Fat Loss? A review of the scientific studies from UCLA:

In reviewing the studies on dieting and weight loss, Traci Mann notes that short-term weight loss from dieting does occur, but…

“these losses are not maintained... It is only the rate of weight regain, not the fact of weight regain, that appears open to

debate.”2 years after diet begins: 95% of people gain back all the weight they lost

3 years later: 41% weigh MORE than when they started the dietGarner D.M., & Wooley, S. C. et al. (1991). Confronting the failure of behavioral and dietary treatments for obesity.

Clin Psychol, 11, 729–780. doi: 10.1016.

Does Dieting Lead to Lasting Fat Loss? A review of the scientific studies from UCLA:

So there are really two COMPLETELY different kinds of fat loss...

SHORT-TERM: LONG-TERM:

THE 2 KINDS OF FAT LOSS

The “eat less and burn more” approach always WORKS here!

SHORT-TERM: LONG-TERM:

THE 2 KINDS OF FAT LOSS

The “eat less and burn more” approach always WORKS here!

SHORT-TERM:

The “eat less and burn more” approach virtually always FAILS here!

LONG-TERM:

THE 2 KINDS OF FAT LOSS

So if you just want to get lean for a bodybuilding or figure show, or your wedding day, or your high school reunion, and you don't care if you balloon back up to your

previous weight afterwards...

Then doing a low calorie diet works perfectly.

But if you want to GET LEAN and STAY LEAN for life, dieting

is simply NOT going to work

The typical cycle of a person who goes on a diet looks like this...

YOU'RE FAT

YOU'RE FAT Your trainer/nutritionist tells you "Just burn more calories

and eat less calories"

YOU'RE FAT Your trainer/nutritionist tells you "Just burn more calories

and eat less calories"

Short-term weight loss

YOU'RE FAT

Short-term weight loss

FAT LOSS STOPS DUE TO METABOLISM SLOWDOWN

(and decreased NEAT, and muscle destruction)

Your trainer/nutritionist tells you "Just burn more calories

and eat less calories"

YOU'RE FAT

Short-term weight loss

FAT REGAIN

Your trainer/nutritionist tells you "Just burn more calories

and eat less calories"

FAT LOSS STOPS DUE TO METABOLISM SLOWDOWN

(and decreased NEAT, and muscle destruction)

YOU'RE FAT…AGAIN

Short-term weight loss

FAT REGAIN

Your trainer/nutritionist tells you "Just burn more calories

and eat less calories"

FAT LOSS STOPS DUE TO METABOLISM SLOWDOWN

(and decreased NEAT, and muscle destruction)

Are you sick of going through this cycle that doesn't lead anywhere?

Are you sick of dieting and suffering through deprivation and hunger pangs,

only to regain all the fat 6 months later?

According to obesity researcher and neurobiologist Stephan Guyenet

“If there's one thing that's consistent in the medical literature, it's that telling people to eat fewer

calories does not help them lose weight in the long term.”

THEY PUT YOU INTO A FIGHT AGAINST YOUR OWN BIOLOGY!

The reason diets fail is because

And fighting against your biology is simply not a battle you can win in the

long run.

But don't be discouraged!

There is a way you can achieve permanent fat loss...

Want to know the secret of how to really achieve lasting fat loss?

By working WITH your biology instead of against it, you can

achieve lasting fat loss.

Effortlessly.

The secret is that fat loss is NOT about willpower and deprivation.

It's about BIOLOGY.

And the best part is this:

• I won’t ask you to eat less food.

• I won’t ask you to eat low-carb.

• And I won’t ask you to do any sort of crazy workouts.

Click the link to my book in the description and learn the secret of permanent (and effortless) fat loss for

just $2.99I promise it will be the best $3 you've ever spent in your entire life. Guaranteed.