What Does it Mean to Be a Doctor in the 21st Century

What Does it Mean to Be a Doctor

in the 21st Century?Raymond A. Cattaneo, MD, MPH, FAAP

Asst. Dean Years 1/2 MedicineSeptember 12, 2014

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[pediatrician][surgeon]

[radiologist][internist]

[oncologist][your chosen field]

What will a…

…be in 10 years?

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“The good physician treats the disease; The great physician treats the patient who has the disease.”

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16%

84%

Social Media Use

Se-ries1

0 25 50 75 100

Sites

Twitter YouTube Facebook3 or above

0

40

80

Trust

Source: National Research Corp.'s Ticker Survey, February 2011

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Medicine is constantly being updated.

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Build a network…professionally

@racb33Source: Cisco Visualizations

@racb33Where was this reported?

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As the Beatles said, “…with a little help from my friends…”

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“The biggest risk in healthcare social media is not participating in the conversation.”

-Farris Tamimi, Director, Mayo Clinic Center for Social Media

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Don’t lie.

Don’t pry.

Don’t cheat.

Can’t delete.

Don’t steal.

Don’t reveal.

Source: Mayo Clinic Center for Social Media

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Don’t talk about patients.

Do talk about conditions/treatments/research.

Don’t be anonymous.

If you wouldn’t say it on an elevator, don’t put it online.

Be aware of your tone.

Source: KevinMD.com

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get in-depth information

How will you…

to those you will serve?

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As Dr. Vartabedian asks: Are physicians obligated to participate in social media?

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Consumption

Conversation

Curation

Creation

Source: 33charts.com

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