Unicef Zambia Briefing December 2010

Simon Berry simon@colalife.org December 2010

colalifeAn introduction

for UNICEF Zambia

Fact 1:You can buy a Coca-Cola virtually anywhere in the World. Even in developing countries.

Fact 2:1 in 7 children in developing countries die before their 5th birthday.

There have only been small incremental improvements in the last 25 years

Fact 3:

Diarrhea-Related Dehydration Still a Top-Killer of Children in Developing World

5

Over 1 million children still dying from diarrhea-related death each year

More children die from diarrhea related illness than Malaria, HIV/AIDS and Measles combined

Why the Emphasis on ORS? MDG # 4 - Time is Running Out!

Millenium Development Goal #4: Reduce by two-thirds, between 1990 and 2015, the mortality rate of children under 5

100

72

33

0

20

40

60

80

100

120

1990 2008 2015

Mortality dropped 1.8% per year (1990-2008)

Mortality must decrease 10.5% per year 2008-2015 to

reach goal

SOURCE: “We Can End Poverty,” MDG Summit, 20-22 September 2010

1990 2008 2015

innovationneeded

incrementalimprovement

”

“ Strengthened distribution systems and new delivery strategies

Strengthened distribution systems and new delivery strategies

Diarrhoea treatment kits for all new mothers

Diarrhoea treatment kits for all new mothers

New communication strategies

New communication strategies

Market-based solutions are often the most effective way to deliver key diarrhoea control commodities

Market-based solutions are often the most effective way to deliver key diarrhoea control commodities

UNICEF call to action - October 2009

Clinics in sub-Saharan Africa work on an availability of basic medicines 38%

Availability of consumable items is much higher than 38%So how does Coca-Cola etc get here?

Coca-Cola leaves the bottling factory in lorries but it is not these lorries that gets to remote rural communities…

Where the lorry leaves off an army of entrepreneurs takes over and gets to remote rural communities…

Wherever the crates and bottles go, this space goes too

Introducing the AidPod

The AidPod makes use of the unused space…

Key milestones

• ~1988 The idea was born in NE Zambia

• 2008 Idea published online

• 2008-2010 Featured on BBC Radio 4 times

• 2008 Coca-Cola engaged

• 2010 >15,000 supporters online

• 2010 25+ global experts engaged

• 2010 200+ volunteers from 21 countries

• It’s a very mature idea - no one has said it’s not worth piloting

• Oct 2008 Field trip to Zambia - SABMiller engagement

Pilot design - Lusaka Workshop - Oct 2010

• Delivery through the private sector

Distributor

Wholesaler

Social marketingSocial marketing

Assess ability to pay

Inject subsidy here

• Niche application - AidPods are mother’s kits• Margins are made at every step

• Subsidy determined by ability/willingness to pay• Social marketing/sensitisation crucial to turn ‘need’ into ‘demand’• The AidPod is the only thing that is new - all other elements of the model have tried and tested elsewhere

• Subsidy injected at distributor level

Pilot features:

• AidPods introduced into crates at the Wholesaler

Use vouchers initially to pump-prime demand pull?

AidPod Mother’s Kit for the pilot• ORS• Zinc• SODIS Bag• Soap• Educational materials

In the longer term the AidPod may be a SODIS device in its own right…

Design of the proposed pilot is underway

Implementation phase

The Pilot

SODIS research and development

Social marketing

Packing

Distribution

Monitoring and evaluation

Dissemination

Replication planning

ColaLife Pilot | Zambia

‘Willingness To Pay’ study

AidPod Mother’s Kit prototyping

Set-up phase

Design and test EIC materials

Baseline study

Governance & project management

ColaLife Pilot | Zambia

‘Willingness To Pay’ study

Assess what mothers/carers would consider to be attractive in an AidPod Mother’s Kit

Set-up phase

Confirm the margins that would be expected in the distribution chain

Confirm the transport premium to remote rural communities

Assess the financing/credit requirements of wholesalers/retailers (if any)

If required: Look at options for the management of a voucher system

Assess the willingness and ability of mothers/carers to pay

Assess the need for vouchers to pump-prime the ‘pull’ of AidPods into communities (if any)

Determine the level of subsidy required

ColaLife Pilot | Zambia

AidPod Mother’s Kit prototyping

Draw up a specification for the AidPod to be used in the pilot

Set-up phase

Carry out field tests

Modify as required

Assess options for manufacture

Manufacture

Produce ‘fit for purpose’ AidPods in the quantities required for pilot

ColaLife Pilot | Zambia

Design and test EIC materials

Develop prototype EIC materials

Set-up phase

Test with sample communities within the pilot area(s)

Refine as required

Produce the EIC materials in the formats and quantities required for the pilot

ColaLife Pilot | Zambia

Baseline study

Collect baseline data in control and pilot districts

Set-up phase

Design data collection methods in control and pilot districts for implementation phase

Baseline report plus methodology for the collection of baseline/control data during pilot

ColaLife Pilot | Zambia

Parallel study

If possible, draw up specification and research manufacturing options

Assess other options for the promotion and uptake of SODIS in remote rural areas

A report on the SODIS options for the post-pilot roll-out phases

SODIS research and development

Assess the feasibility of producing a SODIS enabled AidPod for post pilot roll-out phases

If not possible, look at other options including refining the SODIS bag

We met 45 people from 15 organisations during our October 2010 visit. We now need to agree the partnership for the pilot. We given some initial thought to this…

Draft partnership grid. Not yet circulated widely…

Our ethos and approach• ColaLife is a facilitator organisation

• We bring a mature innovative idea and 2.5 years of relationship development to this project

• We do not want to grow ColaLife to take on the roles required to implement the pilot

• Instead, ColaLife wants to resource existing organisations in Zambia to increase their capacity to undertake the different roles

• ColaLife is leading on the development of the pilot plan

• ColaLife will lead on fundraising for the pilot

• ColaLife wishes to have a role in the overall project management of the pilot

Next steps

• Finalise the partnership and roles

• Finalise plan structure

• Tweak logical framework

• Write plan

• Seek funding

• Implement pilot

• Publish results/issues as we go so others can learn

• Final evaluation

• Publish evaluation

Any questions?

• Contact

• Simon Berry | simon@colalife.org | ++44 7932 107109

• Website: www.colalife.org

• Blog: www.colalife.org/blog

• Facebook page: www.facebook.com/colalife

to be continued . . . .

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