The 7 P's of Physician Brand Marketing

Physician Brand Positioning

The 7 P’s of

by

FEED is a physician brand talent agency that transforms your practice into

a brand with a distinctive philosophy, identity, and way of practicing medicine.

1Intake

(1-2 sessions)

2 3

Brand Architect

Outtake

(1 hour)

Assessment

(1 week)

2 weeks

BrandArchitect

Brand yours free Consultation

accounts@feedtheagency.com

What do we want

physiciansto remember a/erwards?

1You are a

brand(Even if you don’t think you are special)

A Brand is a mental tattoo.

A brand answers:

Who are you? Who needs to know?

How willthey find out?

Why shouldthey care?

Brand p3itioning is the articulation of value you create for your patients.

Doctor, are you making money while you sleep?

Top Brand delusions2

delusion #1

5e public will find me.

delusion #2You’re offering something different & superior to your competitors’ offerings.

2You don’t have to be a

commodity(Even though you are in a commodity market)

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about

we’re hardwired to notice only what’s different

Marty Neumeier

3brand positioning

(is not common sense)

Are best-practices reducing your patients?

The Urge To Copy!

4motivations to begin yourbrand positioning

1

$5.2m vs. $2.5m

Source: Duke University study, published in Health Affairs

S!"#$%&$'( v'. G")"r%&$'(

2

Larger geographical market

3

Fewer competitors

4

M3t ideal patients

P’s of Physicianbrand positioning7

1Purpose

2principles

3positioning

4practices

5promotion

6process

7place

Brand yours free Consultation

accounts@feedtheagency.com

@Matthewrayscott

#MDBrand

Want to start a conversation?

Mscott@feedtheagency.com

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