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Marketing slide deck for Taylored Training, a local fitness studio in Kingston, Ontario.
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Melanie Adler – 06280251 Chester Lau – 06181530
Lulu (Wei) Liang – 06197389 Artin Memar – 06193281 Walter Pang – 06336811
Gloria Pu – 06197988
By: Tailored Consulting
November 28, 2011
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
A Brief Overview of Taylored Training
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Key Takeaways Going Forward
1. Realizing the need for a Marketing Consultant
2. Lagniappe your clients
3. Information in the real world is fragmented
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Key Takeaways Going Forward
1. Realizing the need for a Marketing Consultant
2. Lagniappe your clients
3. Information in the real world is fragmented
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Increase Sales
Boost Customer
Loyalty
Ahead of Competition
Foster Innovation
Key Takeaways Going Forward
1. Realizing the need for a Marketing Consultant
2. Lagniappe your clients
3. Information in the real world is fragmented
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Taylor Revisited
1. Testing before recommending
2. Planning before diving
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
–Gaining first-hand experience of Taylored Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
–Gaining first-hand experience of Taylored Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Collecting and Distilling:
– Surveying the Queen’s target market:
–Gaining first-hand experience of Taylored Training: Understanding before communicating
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Primary Issue: Lacking brand awareness among the overall Queen’s Community
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Primary Issue: Lacking brand awareness among the overall Queen’s Community
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Executing on our Insights: Tailored for Taylored
– The problem isn’t retention, but awareness
– Trial or challenge?
– Constructing a viral video campaign
– Creating awareness, and inciting action
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
• Executing on our Insights: Tailored for Taylored
– The problem isn’t retention, but awareness
– Trial or challenge?
– Constructing a viral video campaign
– Creating awareness, and inciting action
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
Tailored Consulting: We take pride in our accomplishments
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
TAILORED CONSULTING WE TAILOR OUR SOLUTIONS TO YOUR BUSINESS
OVERVIEW| TAKEAWAYS| REVISITED| PRIDE
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