Sports Marketing Fall 2016

Sports Marketing By: Chris MolinaEXS:101

What Is Sports Marketing?

Sports Marketing focuses on the application of Marketing principles to the promotion of sports, events, and teams or the promotion of products and services through sports-sometimes know as marketing through sports.

EducationTo become a sports marketer it is required to have a bachelors Degree. Some companies will require you to obtain an MBA at some point in your career.

71% have Bachelor’s degree 25% have a Master’s degree

• Writing, communication, social media, internet. Enthusiasm• Flexibility• Communication• Interpersonal• Organizational• Self-Confidence

Skills Required

Responsibilities • Direct marketing• Product placement brand• Publicity • The 4 P’S planning, packaging, positioning, and

perception, “Sports Marketing Mix”.• Set market goals, develop strategies, measure

progress.

Working Conditions Faced paced, exciting, often hectic, and never ending requests from sponsors and clients.

Wages & Growth

• Starting pay 51,000 • Make on average 115,750• 13% growth• Low turn over rate

Job Location

New York, San Francisco, Atlanta, Seattle, Los Angeles, Washington D.C., Chicago, and Houston