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An overview of the Sports Analytics Innovation Summit held in Boston, September 2013
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Sports Analytics Innovation SummitWinning in Sports Through Performance Analysis & Data Analytics September 12 & 13, Boston 2013
Who went?Coaches, General Managers, Sports Analysts, Technologists
Key questionsHow do you engage Coaches?How do you create value based on the Data?
Two tracksOn Field AnalyticsOff Field Analytics
The pursuit of innovation in the English Premier LeagueTony StrudwickHead of Sports Science at Manchester United
The pursuit of innovation in the English Premier LeagueTony StrudwickHead of Sports Science at Manchester United
Psychology of Sport
Analytics may not capture a player's main strengths or weaknesses
For example ...One players greatest skill may be to motivate other players. If players are not physically or mentally ready to perform then data is a waste of time.
Other Problems ...
In the last 20 years, sport science has been oversubscribed yet has underdelivered.
Most coaches feel sport science brings no value to their team.The problem is perceived as the inability of data practitioners to communicate actionable metrics.
Analytics do not always explain human psychological principles because ...Humans are not rationalHumans are risk adverseUnder pressure humans will fail
Analytics must drive decisions and actions or else they're worthless.Need more graphical representations, not excel spreadsheetsEmphasis on real time apps, real time data & analysis, real time decisionsCatapult Team Tracking System
Decisions that are now well supported by analytics ...Managing training of new playersAnalytics & reports for chief execs
Display relevant relationships between these variables:Age GroupPositionAve body MassCumulative minutes trained
Example49% of squad is 29+ years oldHigher number of injuries coming from this groupDuring November, December, January intensity training goes down, injury goes up
Goals of analysisIncrease player availability and individual performanceRemain injury freeMaintain high performance over 45 games per season, 4 games per week
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
Questions?
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
Using social media to search for the next Olympic teamTroy FlanaganPerformance Director, US Ski & Snowbaord Assn.
Goal of program is to transfer ex-gymnasts into aerial skiing for the 2018 Olympics3 years to reach the podium ...
The US Ski Team created a Facebook app through create.it for finding talent
Kids submit their best tricks to win an invitation to tryout camp If theres not a tangible reward people won't participate
Questions?Using Visual Analytics in Performance AnalysisKirk GoldsberyVisiting scholar at Harvard, now at ESPN
Using Visual Analytics in Performance AnalysisKirk GoldsberyVisiting scholar at Harvard, now at ESPN
What are Analytics?
Analytics are Reasoning Artifacts … things we use to make decisions.New Data, New Analytics, Same reasoning
Maps Maps show spatial structure and patterns Maps provoke spatial reasoningMaps work for all sports
We’re visual creaturesand when we see something attractive we want to consume it
It takes time to make something that people want to consume. If you were to ask Faulkner how he writes … he doesn't just write, he considers how to frame the story first
How do you harness spatial science?Sports are spatialSports are visualAnalytics are not spatial or visual
Spatial AnalysisVisualize patterns and quantify information
Visual AnalyticsTranslate raw game data into useful information
ExampleAll LeBron James shots for the last 5 seasonsSpatial map of shooting patternsGood for engaging the athleteGood for finding players that are similar or different
Visualizations can handle big dataAs strategic devicesAs communicative devices
Two different approaches to visualizationsExploratoryConfirmatoryDepends on audience
Sensorslead to quantitative spatial research questions
However, provoking spatial reasoning may lead to more questions than it answers
Find a question to try to answer and attack it
Questions?Staying Connected: The Rise in Fitness DataChris GlodeGM, MapMyFitness
Staying Connected: The Rise in Fitness DataChris GlodeGM, MapMyFitness
MapMyRunTeam of 100 split between Austin & DenverConnected Fitness - social, fun, simple, effective, and rewarding
Users40% Aspirational 45% Recreational 15% Fanatical
160 million workouts logged in 2013Team working toward less friction in the app experience
Growth driven by Smart phonesWireless technology & reduced friction - seamless data downloadCloud computingWearables… reduction in hardware costsObesity epidemic in US
People use MapMyRun to “outsource their willpower” Friends in the system keep other users more active via notifications
Techniques for engagement:Games: people keep coming back for competitionGames are considered a “jedi mind trick” by MapMyRun, effectively manipulating users to returnRoute art: motivated users who were otherwise uninterested in social
Practical applications of fitness dataCorporate wellnessTrainer driven programming, tailored to the individual based on real, recent and new fitness data. Total accountability
Opportunity via tons of information mined on the geospatial frontExample: advertising to women along certain routes, etc.
FutureWoven wearablesAdvanced activity detectionUbiquity of incentives to track fitnessiOS7 - Support for passive all day activity tracking in background when app is inactive
Questions?
Using GIS to study Spatio-Temporal Patterns in SportDamien DemajGeospatial Product Engineer at Esri
Using GIS to study Spatio-Temporal Patterns in SportDamien DemajGeospatial Product Engineer at Esri
Space and time go hand in hand in sport
Mapping a tennis match
ExampleWho: Federer v MurrayData: 1706 spatial points3D GIS & streaming video
The serve: the most important shotSpeed & spin: the most important metricsVariation is key: mapping unpredictability is important
Approach1. K Means algorithm - looks for natural clusters in the
data, balls that are close in space but also have a similar attribute
2. Create euclidean lines & calculate large mean distance
3. Tag the most important points in the match
4. Add a feature overlay – Pseudo Realism – putting players back in their environment
Questions?Smart SoccerQaisar HassonjeeVP Innovation, adidas
Nelson RodriquezMLS EVP Competition & Game Operations
Smart SoccerQaisar HassonjeeVP Innovation, adidas
Nelson RodriquezMLS EVP Competition & Game Operations
How is technology enabling sports analytics?
WearablesMultifunctions, always connected, smart/aware devices that measure me
Enabled by advances in sensor technology, algorithms, data science
Everyone from startups to established brands are developing tools
What are you looking for? What kind of sensors to develop, ease of use
Lots of fear in the industry... but lots of copycats once something works
The adidas Team SystemOpen platform… more sensors over time can be added to the platform
Measures Heart rate, Speed, Distance, Location, Acceleration
100 shirts
30 pods
4 ipads
19 MLS clubs are now using the system - bell curve of adoption
iPad App Most people don’t look at all 20-30 parameters, just the top 2-3How is the information actionable?How is pre-season trianing improving the fitness of my athletes?
ResultsAthletes appreciate and want to use the technologyTool can extend careers and improve performanceInjuries are down 2% this year
FutureDrop the tech into the academy programs & build a national data set of kids & analytics using the system
Commercial opportunities, super fan stuff, fantasy teams, etc.
Questions?USA Volleyball
Anton WillertTechnical Coordinator/Tem ManagerUS Men’s National Team
Thanks for visualizing
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