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This presentation was given by Professor Steven Boyages to a conference hosted by NICTA on the use of better listening tools for social media
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A H E A LT H - E A P P R O A C H T O S O C I A L M E D I A :
E X P E R I E N C E S I N T H E H E A LT H S E C T O R
P R O F E SS O R S T E V E N B O YA G E S
S T E V E . B O Y A G E S @ G M A I L . C O M
W E D N E S D A Y , 2 2 A U G U S T 2 0 1 2
Better Tools for Listening:Social Media Monitoring and
Analysis
Health Services are about..
Care
Communication
Collaboration
Coordination
Clinical Care Models
PeopleIndependenc
e
Social
Medical
Hospital Care
Self Care
Linking People to Place and Services
We need to embrace social media
Risk Benefit
Engagement
Communication
Collaboration
Improved experience
Time/Productivity
Reputation
Information
Authority
A Beginning
LinkedIn Groups and subgroups
Reach Richness
Impact or Influence
Disruption
Social Media
Value Dimensions Matrix
Google Flu Trends
Google Trends Vitamin D
Health E Approach
Start somewhere. LinkedIn Twitter Facebook
Be courageous. Not stupid Have a policy Moderate the sites
Interact with your communities Listen Engage Respond
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