Social Media Best Practice for Dietitians

The water cooler hasn’t vanished; it’s simply

become virtual

Marie Ennis O’Connor

Social Media Consultant

@JBBC

Hello!

My Name Is

Seth Godin

’Good enough’ stopped

being good enough a

long time ago. So why

not be great?

Social Media

the process of people

using online tools and platforms

to share content and information

through conversation and communication

Fall in love with social media

Social media will not work if you

don’t put the work in

How Social Media Empowers Patients

Mayo Clinic’s Philosophy of Social Media

“Mayo Clinic believes individuals have the right and responsibility to advocate for their own health, and that it is our responsibility to help them use social media tools to get the best information, connect with providers and with each other, and inspire healthy choices.”

“This isn’t an addition to

your job. This is part of

your job. This is where

our patients are these

days and this is where we

need to reach them.”

The Solution To Pollution Is Dilution

Spot The Fake News!

…but then what about this?

Start Here

POST People

Objective

Strategy

Technology

POST

POST

Set SMART Goals

Altmetrics

Develop Your Personal Learning Network (PLN)

Follow Journals on Twitter

Tweeting The Meeting

Join Twitter Chats

Google Yourself

Publish on LinkedIN

…and on SlideShare

Be Human

Be Human

Acknowledge and

Thank your Followers

Follow The Rule of Thirds

Digital Professional Reputation = EMR

Establish

Monitor

Respond

Join

Post

Network

Listen

Calm

Polite

Empathic

Set Up Google Alerts

Digital Professional Reputation = EMR

Establish

Monitor

Respond

Join

Post

Network

Listen

Calm

Polite

Empathic

Go Big

Go Bold

Go Bright

• Social Oomph • Tweetdeck • Hootsuite • Buffer

Geography

• National

• Regional

• Local

• Urban

• Rural

Socio-Demography

• Age

• Sex

• Income

• Occupation

• Education

Psychography

• Lifestyle

• Attitudes

• Preferences

• Interests

Behavioural

• Relevant behaviour

• Duration of behaviour

• Readiness to change

Normally an organisation has too many segments it would like to reach. Targeting is about choosing which ones to prioritise. Segmenting and prioritising audiences improves reach, enhances relevance and helps put your resources to the best possible use.

Influencers Are Message Catalysts!

They are people, sometimes celebrities or influential figures in your sector, sometimes ordinary citizens who are passionate about what you do and have a lot of connections on social networks,

with the power to amplify your

message.

Once you’ve identified your audience map this information to social media behaviour

• Surveys (Survey Monkey) • Polls (PollDaddy; Facebook; Twitter) • Publically available reports

Doctors Nurses Health Care Professionals

Supporters Volunteers Donors Activists Bloggers

Celebrity supporters Celebrity activists

Influencer

1k+ Connections

Topics

Prior Interaction

50+ Klout Score

Your Database

Start Here!

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