SMURD case study

SMURDTHE CHASE

VisionTo raise the same amount of money as last year (when we had the biggest growth 75% vs. 2009) by convincing more people to donate and considering that the individual income has diminished.

CampaignWe needed to give Romanians a very good and strong reason to donate.

CampaignWith the money raised, SMURD will buy an ambulance airplane to rescue even more lives.

Big ideaDon't let the distance to the hospital become incurable!

Call to ActionRedirect to SMURD 2% of your income taxes for the purchase of an ambulance airplane!

The CHASE

ResultsIn 2011, SMURD Foundation bought an ambulance airplane and saved more 117 lives.

+ 10%

SMURD money raised 2010 vs.2011

ResultsAccording to ANAF public data and media reports, SMURD campaign was the most efficient social campaign:

ResultsIn an unfavorable economical and politically context, more and more people begun to trust in SMURD: more than 80% of Romanian population.

Thank you!