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Say No To TobaccoShivi Jain
VIT University, Vellore
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Why people smoke or consume tobacco?
• For pleasure• Out of curiosity• Peer pressure • To satisfy nicotine
addiction• For social purpose • For rituals• For self medication
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Today Tobacco is the major public health issue Smoking & smokeless tobacco may lead to -Mouth cancerLung cancerLung diseasesHeart diseaseDecrease blood supply in legsPremature birth of babyPoor reproductive health in females Fetal defects-child born with defectsImpotencePremature Death of person
(Risk is both to smokers & non-smokers) 4Shivi Jain - VIT University, Vellore
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Tobacco in India
• Portuguese brought in tobacco through Goa in 1600 for the purpose of trade
• Initially introduced to Royal courts• Spread to commoner in 17th century • Portuguese traded it for Indian textiles &
spices • British colonial rule magnified the tobacco
production & consumption (Import of American tobacco to India)
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Tobacco in IndiaBritish East India company grew tobacco in India
as cash crop
Cultivated tobacco in India
Exported to Britain
Re-imported cigarettes to India to earn revenue
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Tobacco in India
• In late Nineteenth century Beedi industry grew in India
• Oldest Beedi manufacturing firm established in 1887
• Tax policies of Indian Government after Independence also favoured Beedi consumption
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Introduction of Gutkha (oral tobacco) has opened New front between commercial tobacco use and public health
Tobacco in India
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Some facts about Tobacco Consumption
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Some facts – cause of worry• Currently 1.4 billion tobacco users in the world
• Second major cause of death due to non communicable disease.
• Half of today tobacco users will loose life due to tobacco
• Currently 6 million people die every year globally
• 1.2 million die in SEA region
• By 2030 – 8 million death / year is projected of which 80% live in low & middle-income countries
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Some facts – cause of worry
• One death in every six seconds
• 2nd largest cause NCD deaths after hypertension
• Smokers more prone for TB & pneumonia
• Tobacco killed 10 crore people in 20th century and
may kill 1 billion in 21st century
(All deaths are totally preventable)
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“One Titanic [2200] sinks every day in India”
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Menace of Tobacco use • Health hazards to users & cultivators• Exacerbate Poverty amongst users• Kills people at height of their productivity• Cause of premature deaths • Makes living people less productive due
to sickness • Increase poverty of countries • Harms the environment
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Youth are of special concern
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Why Youth?• Global population of young people (10-24) is
about 1.8 billion• 325 million young people live in SEA region • 85% in Developing countries• New, young & potentially life long tobacco
users are soft targets for tobacco industry• Most people start smoking before 18 years • 1/4th of these, use tobacco before 10 years
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Why Youth?• Experimentation at child & adolescent stage
leads life time tobacco dependence (Nicotine is highly addictive)
• Younger children – More likely regular user • Less likely to quit• Easily moved by misleading advertisements • Ignorant about health hazards
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“Easier to build strong child than repair a broken man”
Every age group is important for tobacco cessation programme
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1st hand, 2nd hand, 3rd hand smoke ???
First hand Second hand Third hand
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Non smokers are at risk of passive smoking
World No Tobacco day ?
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Globally observing a day to say
“No to Tobacco”
Observed every year on
31st May
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AIM• To create public awareness• To pressurize the Government• To warn industries• To stimulate policy makers
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Ultimate aim• To save our nation from human &
financial losses• To increase our National Pride
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First World No Tobacco Day by WHO
On April 7th, 1988
Theme
“Tobacco or Health; choose Health”
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• Ban on smoking in public places – Ethiopia
• Suspension of govt. Tobacco sales – Cuba
• Radio transmission and printed messages from government – Lebanon
• Poster contests – Spain
• Public cigarette burning ceremony – Nepal
• Large public information campaign – China
Impact of first WNTD
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Successive WNTD (Observed on 31st May)
• 1989 – Women & Tobacco• 1990 - Childhood & Youth without tobacco• 2003 – Tobacco free film, fashion & media• 2004 – Tobacco control & poverty• 2005 - Tobacco Health professional in tobacco
control • 2006 - Tobacco deadly in any form or disguise • 2007- Smoke free inside
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Successive WNTD (Observed on 31st May)
• 2008 – Tobacco – free youth• 2009 – Tobacco health warnings • 2010 – Gender and tobacco with an
emphasis on marketing to women • 2011 – The WHO Framework Convention
on Tobacco Control • 2012 – Tobacco Industry Interference
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Interference of tobacco companies
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They include:
• Manufactures• Whole sale distributors• Importers
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Tobacco industries –
Enemies of Nation
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Because
• Continue to book profit for life• It’s own expansion before health of
future generation.• Own economic gain before the
developing & struggling countries.
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Tobacco industries – lure the innocent public
• By launching new weapon disguised as Less harmful
• NEW products WITH MORE SAFETY
• BY LIGHT, MILD AND LOW TAR CIGARETTE CAMPAIGN.
• Providing more attractive packets.
• Giving healthier names
• Providing fruity flavors.
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But
Poison is poison
In
Any form
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Chewing Tobacco – Equivalent to
DEATH
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Luring People By Advertisements
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Two critical messages to understand
1. Tobacco marketing can contribute to disability & death
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2. Complete ban on advertisements/ sponsorship/promotion by industry are highly effective
“Ban reduces experimentation & initiation”
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Do you want to be one of amongst them ????
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This also needs your attention
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Tobacco should be stopped or not?
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Arise, Awake & stop not, till goal is achieved
Swami Vivekanand
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Let us join hands to make this world tobacco free planet...
A place which even god envy to live.......
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Thank You
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