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PebbleStorm“Make Money Through Enjoyment”
How To PebbleStorm
• Introduction• The wave of change• What is PebbleStorm• How to PebbleStorm• How to join the PebbleStorm movement
Why Should You Care About PebbleStorm?
If you’d like to:– Make more money, have more fun & help more people!– Have a say in the how, what, when & where you work– Make money from doing what you love, even while you
sleep, or from Argentina, or from Kauai…– Create profitable businesses with 4 hours of work (I’ve
done this twice already)
If you love your work, is it still “work”?
What If You Could Make Money Through Enjoyment?
• By creating your dream business out of what you love to do…
…and work
– How you want,– When you want,– From where you want,– And with whom you want?
Example: Tim Ferriss
• Author #1 Bestseller, “The 4-Hour Workweek”
• “The Indiana Jones for the digital age”
• Travel, mini-retirements, life hacking, Tango, breakdancing, “Trial By Fire” TV show…
• www.FourHourWorkWeek.com
Some of you will LOVE this
Some of you will find yourselves resisting
It’s natural to resist something so opposite to our “programming”
What Will Be Your Reaction?
How To PebbleStorm
• Introduction• The wave of change• What is PebbleStorm• How to PebbleStorm• How to join the PebbleStorm movement
A Wave Of Change
How Can You Surf The Wave of Change?
• A symptom of the wave of change is the recession• Our economy is detoxing of bad habits• It’s a wake-up call
Are you ready to stop hitting snooze on your dreams?
When Will You Start Sharing Your Gifts With the World?
How To PebbleStorm
• Introduction• The wave of change• What is PebbleStorm• How to PebbleStorm• How to join the PebbleStorm movement
Aaron Ross
Past• CEO of LeaseExchange: $0• Director at Salesforce.com: $100 Million• ‘Entrepreneur-in-Residence’ at Alloy Ventures
Current• PebbleStorm: “Make money through enjoyment”• The “children of PebbleStorm”: CEOFlow.com,
DataSalad.com, ColdCalling2.com, Nitro.la…
What Is Your “5th Option”?
A Mashup OfMy Passions
My Dream Business, PebbleStorm, helps others create their own
Dream Businesses.
…while working when, how, with whom and from where I want.
Example: Aaron Ross
What Is PebbleStorm?
PebbleStorm is an organization that helps people “make money through enjoyment” by supporting anyone in their creation of any Dream Business, with: 1) Guidance (blog, book, etc.)2) A “Come Play With Me” Program3) The PebbleStorm Community
www.PebbleStorm.com/Get-Started
Why ‘PebbleStorm’?
How can I create the possibility that a small pebble (effort) can
create a big wave (impact)?
My ‘Big Wave’: Project 2057
1. Help 100 million people make money through enjoyment 2. Help them create $1 trillion in new wealth3. Find ways to measure & increase their happiness with work
What kind of difference would you want to make?
How To PebbleStorm
• Introduction• The wave of change• What is PebbleStorm• How to PebbleStorm• How to join the PebbleStorm movement
www.PebbleStorm.com/Get-Started
The Five Stages of PebbleStorm
Examples: Aaron RossI’ve been planting seeds for businesses for 2 years,
taking advantage of my Unique Genius(es)
How I Make Money Through Enjoyment…
• Will generate meaningful revenue this year • It’s been fun from Day 1!• Passive income: some this year, more next year
PebbleStorm.com: “Make money through enjoyment”
How I Make Money Through Enjoyment…
CEOFlow - “Grow revenue through enjoyment”
• ‘PebbleStorm for CEOs’• Sales consulting – I get to work & help great people• Also monthly CEO meetings in San Francisco & Los Angeles
How I Make Money Through Enjoyment…
• Generates $2,000 per month in passive income• Created it with 4 hours of work• It sells proprietary customer lists of companies such as
Salesforce.com, NetSuite, SAP to marketers• It was fun to build, and working with my partner Brian is a joy!
DataSalad.com: “Fresh B2B Marketing Data”
How I Make Money Through Enjoyment…
ColdCalling2.com - “Create predictable revenue”
• Ebook and “Success Kits” for sales reps and sales managers• Offering it to my existing sales & marketing audience• Created a profitable site and product in 4 hours
How I Give Back Through Enjoyment…
Nitro.la: “Getting more companies funded in Los Angeles”
• A non-profit mentoring network with USC, CalTech, UCLA• I get to work with and make a difference for interesting
entrepreneurs!
And I Created All Of This…
• Over the past two years• With a few (1-4) hours per business per week• With little money: usually $10 for a URL• And I spent months traveling or living in Bali, Japan,
China, India, Bhutan, Nepal, Brazil, Argentina, Kauai… (Pix: Fickr, Facebook)
I’m creating the path so you can join me – it’s more fun with others!
PebbleStorm Combines The Best Of…
Capitalism…• Financial abundance• Creative evolution• Satisfying needs
Buddhism…• Happiness• Integrity• Acceptance
There’s No Wrong Path
The Simple Version
Cultivate your Unique Genius through reflection & self-expression
Keep taking babysteps towards creating your Dream Business
Practice patience while it evolves
PebbleStorm’s 5 Steps
1. REFLECT – What is your Dream Business? Your Unique Genius?
2. PLAY – How can you share your Unique Genius and Dream Business vision with others? (Blog, events, video, services…). What’s the ‘voice’ of your Unique Genius?
3. ATTRACT – Who is drawn in by the ‘voice’ of your Unique Genius? How can you build an audience?
4. PACKAGE – What kinds of products, services can you offer to your audience? (Either from yourself or others)
5. RECEIVE– Income and growth naturally flow to you
Align What Makes You Happy
Is your work aligned with your life purpose/Unique Genius?
1) “Leaves” are Fleeting Pleasures that last minutes to weeks, such as the enjoyment from closing a big deal
2) “Branches” are Enduring Gratifications that last for years, such as a career
3) The “Trunk” is Lifetime Meaning, such as your Unique Genius. This is what most people are missing
4) Everything springs from your Mindset, the “Roots”, the source of health or dysfunction of the entire tree
Align What Makes You Happy
Example: Al Gore
• Al Gore came alive after politics and in doing “An Inconvenient Truth”
• He reconnected with his “trunk”, the environment
• Net worth: >$100 million*
*Fast Company, July 2007
Unique Genius Is Your Power
What Is Your Unique Genius?
How can you mash-up your talents,
in ways that you enjoy,
and that are meaningful to
yourself and other?
Unique Genius Examples• Aaron Ross: “Make money through enjoyment”• Yanik Silver, “Make more $, have more fun, give more back”– www.MaverickBusinessAdventures.com
• Steve Pavlina, “Personal development for smart people”– www.StevePavlina.com
• Max Simon, “Instill some stillness in the world”– www.GetSelfCentered.com
• Amy Applebaum, “Help people create lives they can’t wait to wake up to”
– www.BootcampForYourMind.com
• Kacy Paide, “Creating the Centerpiece of Your Success”– www.TheInspiredOffice.com
Have You Ever Asked Yourself…?
• If you didn’t have to make money and could do anything for work, what would it be?
• What are all the things you enjoy doing?• What do people come to you for advice on?• What do people keep telling you you should do?• What are you so good at that you don’t even realize
it, because it’s as natural as breathing?• Who would you help with your business, and how? • At 8 years old, what did you want to do, and why?
How Can You Inspire Yourself?
On a blank sheet of paper, ask yourself “If I was assured of success and could do
ANYTHING for work, I would…”
“My dream business would be…”
How would you make it enjoyable or fun, for yourself & others? What would be your ‘twist’?
Example: Yanik Silver
• Took a blank sheet of paper and designed his dream business of how to “Make more money, have more fun, give more back”: Maverick Business Adventures
• Adventure, CEO networking, helping others• www.MaverickBusinessAdventures.com
Mash Your Passions
How could you combine your favorite things all into one business?
Yoga + poetry + travel + X = ?
Example: Adventure Yoga Retreats
• Ted McDonald combines yoga, world travel and excursions
• The beaches of Fiji, horseback riding in Patagonia, safari in Africa…
• www.AdventureYogaRetreats.com
Fun & Play Are Great Business!
How can you add fun to work for yourself, your
employees and your customers?
Even with something simple, like sketching?
Example: Zappos!
• Ranked #23 on Fortune’s Best Companies to Work For• Zappos’ revenue was more than $1 Billion in 2008
• “Zappos avoids serious titles & uses parties, parades and decorations to open up trust and communication between depts…and to bring customers in on the fun.”
Caution: Mastery Takes Time
PebbleStorm is not ‘get rich quick’, or a magic bullet for immediate
financial problems
Don’t Quit Your Day Job (Yet)
A job, consulting, or other income creates space for your business to evolve
authentically.
What job would pay bills AND be relevant to your dreams?
Act Small
Take a babystep, no matter how small, at least once per month.
What can you get done in an hour or three?
Which Babystep Can You Take Today?
• Meet for lunch or dinner with friends to share ideas• Brainstorm business names• Buy some URLs• Write & reflect on your dream business or Unique Genius• Write out a list of blog topics or event ideas• Storyboard a video or presentation• Sketch an image• Draft a website from scratch, for free, on
www.WordPress.com or www.Synthasite.com
The Golden Rule
“Always follow your enjoyments”
Every day, find ways to domore of what you enjoy,
and less of what you don’t
How To PebbleStorm
• Introduction• The wave of change• What is PebbleStorm• How to PebbleStorm• How to join the PebbleStorm movement
www.PebbleStorm.com/Get-Started
How Do You Hold Yourself Back?
“I don’t have a great idea”“I don’t have any time”“I don’t have any money”“My friends & family
discourage me”“I’m not an entrepreneur”“I can’t focus”
“What if I fail?”“I’ve never done this”“I didn’t graduate”“I don’t know where to
start”“I’m not special enough”“I don’t have connections”
“I could never make money doing what I love”
I Designed PebbleStorm For ANYONE
• Do you have a few hours per week or month?• Do you have $10?• You don’t need, to start, ideas, support,
connections…
YOU are the only thing holding yourself back from making money through enjoyment!
Do You Want to Cross Over?
Example: Onna Young
• 9 months ago:– Uninspired saleswoman
• Today– Budding entrepreneur with multiple seeds– Successful sales job (main income)– CEO of ColdCalling2.com– Started a weekly marketing group & idea factory– New blog: www.LeapsAndBounds.wordpress.com
When Will You Start Sharing Your Gifts With the World?
Next Step: Joining The PebbleStorm
Movement…
Self-Study
• Reflect on your Dream Business & Unique Genius by writing or talking with friends
• Brainstorm company names, reserve a URL• Invite a few friends over to share ideas• Take any babystep – just do something!
More suggestions & exercises:PebbleStorm.com/Get-Started
My “Come Play With Me” Program
• I love working with small groups of people - come join the PebbleStorm Community!
• This is a six-part, six-month program in which I personally coach a small class (15) of PebbleStormers
• The intentions of the program are to have fun while: – Establishing you in the practice of making money through enjoyment,– Connecting you with others on similar paths,– Helping you in the tangible creation or evolution of your Dream
Business
Find out more at:PebbleStorm.com/Get-Started
Custom Programs
• PebbleStorm can benefit any group or business • Contact me and we can have fun customizing special
program for your company, team or group!
Find out more at:PebbleStorm.com/Get-Started
Get Ready For Greatness!
PebbleStorm.com/Get-Started
Make Money Through Enjoyment:
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