Opening Speech Medicine 2.0'11, Eysenbach

1Gunther Eysenbach MD, MPH, www.medicine20congress.com

Gunther Eysenbach MD MPH

Gunther Eysenbach MD MPH

Associate Professor Department of Health Policy, Management and Evaluation, University of Toronto;

Senior Scientist, Centre for Global eHealth Innovation,Division of Medical Decision Making and Health Care Research; Toronto General Research Institute of the UHN, Toronto General Hospital, Canada

Editor/PublisherJournal of Medical Internet Research (JMIR)

Welcome from the Conference Producer

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2 years ago:

Medicine 2.0’08September 2008

Toronto, Canada

First ever academically

oriented conference on

web 2.0 / social media in medicine

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Welcome to the 3rd Medicine 2.0 Congress - the first (and not last) Medicine 2.0 Congress in Europe

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Health care needs change

Medicine 1.0: the mess it is today

Medicine 2.0: What it could / should be

“next generation medicine”(in analogy to web 2.0)

Why Medicine 2.0 ?

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Ref: K. Davis, C. Schoen, and K. Stremikis, How the Performance of the U.S. Health Care System Compares Internationally 2010 Update, The Commonwealth Fund, June 2010.

Health care system rankings (Commonwealth Fund)

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Health care and medicine needs to change

The status quo• Focus on curative medicine,

not prevention• Intransparencies, hierarchies,

proprietary systems • Information silos, inadequate

patient access to information• Intermediaries, gatekeepers,

“doctors know best” • Focus on modelling/storing

medical information

The Medicine 2.0 approach• Participation, Empowerment

(Endusers, Patients)• Openess, sharing data,

experiences, outcomes• Collaboration, Interoperability,

patients as partners• Apomediation, wisdom of the

crowds complementing experts• Social networking, modelling

and storing relationships between people, facilitating peer-to-peer communication

Eysenbach G. Medicine 2.0: Social Networking, Collaboration, Participation, Apomediation, and Openness J Med Internet Res 2008;10(3):e22

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A New Trend in 2010: Revolutionary new (“semi-mobile”) devices, usable interfaces

Ipad (Apple)

Playbook (RIM)

Lily Eysenbach (4 yrs) and her friend with ipads

99-year old ipad user

8Gunther Eysenbach MD, MPH, www.medicine20congress.com

Coming soon:A JMIR/Medicine 2.0 ipad app(for papers & networking)

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Publication Channel 1: Medicine 2.0 Knolhttp://tinyurl.com/med2knols

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Publication Channel 2 (NEW): Medicine 2.0 (PubMed indexed proceedings)http://www.medicine20.com

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Publication Channel 3:Journal of Medical Internet Research (journal-quality high-impact papers)http://www.jmir.org

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Publishing options for Medicine 2.0 speakers see

Call for Papers(tinyurl.com/med2call).

If you presented in 2008 or 2009 you can still publish your

paper or transcript in the proceedings.

(Note: Order transcripts at medicine20.com)

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http://tinyurl.com/med2itunes

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What’s next?

• 2 exciting days ahead - tweet with #med2• Stanford 2011 - don’t miss the closing session for a video• Call for expressions of interest to host 2012 conferences (spring in

Europe, fall in North America?)– Complete evaluation forms!

• We will broaden the range of events under the “Medicine 2.0” label - if you plan to organize workshops or tutorials, talk to me about promoting it under the “Medicine 2.0” brand

– Tap into a pre-existing community– Use existing submission/user registration tools– Publish transcripts / proceedings in Medicine 2.0

• Awards given: IMIA award, JMIR award, Maastricht Medicine 2.0 Europe award

• ENJOY THE CONFERENCE !