Mc cann rcw symbicort healthcare agency presentation - 09.23.13 v7 -additional creative for irgo

SymbiHaler Logos

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Messages

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Symbicort: Proven efficacy and a little something extra

■ Symbicort alleviates inflammation and bronchoconstriction in COPD

■ Symbicort offers maintenance therapy and sustained control of COPD symptoms

■ In addition to sustained control, Symbicort provides early onset patients can feel

■With Symbicort, patients feel the difference within 5 minutes

■ Patients feel the difference Symbicort makes

■ Symbicort provides proven efficacy and a little something extra in COPD

Symbicort Branded Messages

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Exclusive Symbicort formula employs an anti-inflammatory agent and a bronchial dilator to relieve COPD symptoms

Twice-a-day dosing ensures optimal symptom control morning and night

Rapid onset: majority of improvement in lung function occurs within 5 minutes

Approved for the treatment of patients with COPD, and asthma patients 12 years of age and over

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Symbicort SymbiHaler: The best of both worlds

■ The new Symbicort SymbiHaler provides early onset and sustained control delivered in a first-in-class breath-actuated pMDI

■ The novel Symbicort SymbiHaler provides the efficacy you trust in a breath-actuated pMDI

■ The new Symbicort SymbiHaler delivers trusted therapy in a device that's easy for patients to use and easy for you to teach

■ Introducing the first-in-class Symbicort SymbiHaler: The efficacy of Symbicort in an easy-to-use breath-actuated device

■ The new Symbicort SymbiHaler: therapy you’ve come to expect in a device that is easy for patients to use

■ The novel Symbicort SymbiHaler device provides a foundation for future AstraZeneca respiratory medications

Symbicort SymbiHaler Branded Messages

MESSAGES

Efficacy you know and trust: Symbicort provides significant and sustained improvement in lung function

Approved for the treatment of patients with COPD, and asthma patients 12 years of age and over

Symbicort SymbiHaler is easy to use, and easy to teach

Your patients will feel the difference; Symbicort delivered via SymbiHaler

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Not All Steroids Are The Same

■ Budesonide is a glucocorticoid, a type of steroid

■ Glucocorticoids occur naturally in the body

■ Glucocorticoids are involved in reducing inflammation—they have anti-inflammatory effects

Budesonide’s Effects Are Localized

■ Budesonide is inhaled and goes to the lungs where it is needed—it enters the bloodstream minimally, if at all

■When inhaled, budesonide’s anti-inflammatory effects are localized to the lungs

Addressing Patient Concerns About the Steroidal Component (budesonide)

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MESSAGES

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COPD symptom severity peaks twice daily

■ COPD patients feel the strongest symptom onset upon waking and during sleep

■ Phlegm, cough, and wheezing are the most troublesome symptoms

COPD medications dosed twice-daily match peaks of symptom severity

■ Twice-daily COPD medications improve lung function shortly after treatment

■ Lung function then declines over the next 12 hours

■ Morning and evening doses allow for peak levels of relief when symptoms would normally be at their worst

COPD medications dosed once-daily may not offer sustained relief

■ Once-daily COPD medications improve lung function shortly after treatment

■ Lung function then declines over the next 24 hours

■ Once-a-day dosing may not offer adequate symptom relief in both the morning and the night

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Advertorial

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Symbicort/SymbiHaler Creative

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