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Explore how to identify, research and harness the niche or target market you want to work in. Use the INSPIRE model to explore who your ideal client might be. Explore simple ways to conduct market research in to your market.
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Kickstart Your Coaching Practice:Defining The Ideal Client You’ll Love Working With!
Part of the “Kickstart” series to help you create a successful coaching practice
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About this webinar• Part of a series seeking to explore how you can plan, create and
grow a successful coaching practice
• Interactive rather than a spectator sport
• Includes worksheets where useful
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How it’ll work• I’ll present some ideas and structure for planning your coaching
business
• I’ll be asking you for typed or maybe even spoken feedback if
you have a microphone
• We’ll try to address people’s challenges and questions as we go
• You’re on mute so don’t worry about making a noise but DO give
this your attention
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My view• There’s no silver bullet
• You have to put the work in
• You start with the basics
• You have to be consistent and determined
• You need to focus on what matters
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About Animas Institute
Nick Bolton
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Your Ideal Client
Why not have just anyone?
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What does an ideal client mean to you?
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LIFE Outcomes
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LIFE Outcomes
• Lifestyle
• Impact
• Financial
• Emotional
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Michael Port’s “Velvet Rope” concept
Michael Port: Book Yourself Solid
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Find your client area with INSPIRE• Interests
• Networks
• Similarities
• Passions
• Irritations
• Relevant experience
• Expertise
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Interests• What are your interests?• What do you enjoy?• And them?
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Networks• Who do you already know?• Where do you mix?• And them?
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Similarities• What do you have in common?• What matters about that?• What does it enable you to do?
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Passion• What do you care about?• What do you want to achieve?• What drives you?• And them?
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Irritations & Frustrations• What you wish you could solve?• What irritates or frustrates you?• What hurts you?• And them?
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Relevant experience• What are the experiences you have had
that are significant for you?• And them?
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Expertise• What skills do you have? • What knowledge?• And them?
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After this webinar, work through these and see what emerges. What kinds of clients might you work with?
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Considerations• Is there a big enough market? • What is the competition?• Could you meet their needs?• Will it meet your LIFE outcomes?
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Now you have an idea of who you want to work with
let’s discover more about them
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Things to explore• Demographics• Psychographics• Their “Problem”• Your role in their “Problem”
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Demographics
• Gender• Age• Sexuality• Location• Income
• Occupation• Class• Education• Faith
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Psychographics
• Political views• Interests• Hobbies• Activities• Opinions• Values
• Attitudes• Language• Reading• Viewing• Communities
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Their “problem”• What do they want?• Why haven’t they got it yet?• What is their problem?• Why haven’t they solved it yet?• How is it important to them that they solve it?• How much so they want it solved?
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Your place in their “problem”• Why do they need you?• What do they want to see in you?• What do they want from you?• How do they want to be talked to?• How are you their solution?• What do you represent?
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Finding all this out…..(market research)
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Finding out the info…• Walk a mile in their shoes• Ask people you know• Network• Conferences and events• Books & magazines• Amazon and similar reviews• Forums• Problem pages
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So you have your ideal client…
Now what?
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Design your service and message • Plan how you meet their needs• Define messages and language that
resonates with them• Choose the routes to reach them• Design the vehicle that delivers you
message
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How?That’s the next webinar!
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Designing your Message and ServiceWednesday, 28th August 2013
7.30pm – 9.00pm
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