Introduction To Social Media For Healthcare Professionals

Social Media For

Healthcare Professionals

Social media accounts for nearly a quarter of time spent online, more than any other type of Internet

destination.

Dynamic

Real Time Conversation

Contributing and

Participating

Open and Transparent

Relationship Building

Community Focused

Social Media Characteristics

Since its launch in a Harvard dormitory in 2004, Facebook now counts more than 750 million users worldwide.

People spend 700 billion minutes on Facebook each month.

Twitter launched in 2006 and has over 200 million accounts

Every day, the world tweets the equivalent of 8,123 copies of Tolstoy’s

War and Peace

We are living out our lives online.Managing financial services

online, making travel arrangements online.

We want and expect the same

level of control and convenience from our healthcare.

• Community engagement

• Peer support• Research• Outreach• Education• Advocacy• Marketing

In Healthcare, Social Media Is Being Used In Many Ways

Helen Bevan, chief of service transformation at the NHS Institute for Innovation and Improvement.

“These are more than business tools. I see them as the future of

care delivery.”

“I believe physicians and their organizations have an obligation to participate in online dialog. Sound

reason, good clinical judgment, and evidence-based thinking need

to be part of the information stream.”

Dispel Myths/Provide Context

Connect with mainstream

media

Hear what patients/clients have to say

Relationship Building

Making The Case For Participation

Improve quality of

onlinehealthcare informatio

n

MarketingConnect with Gen

Y

Experience with social media can

provide HCPs with the skills they need to connect with mainstream

media.  

Connect With Mainstream Media

For HCPs social

media is a way to

hear what patients, as well as

other healthcare providers

have to say

93% of Generation Y

are communicatin

g online

Allows you to promote yourself while building lasting relationships in various

online communities.

Social Media Marketing

So Where Do I Start?

Develop A Social Media Strategy

Determine Goals

Allocate Resources

Identify Audience Measure Efforts

Pick ToolsPrioritize

Social media is two-way

conversation

Start By Listening….

Good phrases to use in social mediaUseful Phrases

I want to share this with you..

What do you think of?

Thanks for sharing

Can anyone help us on?

Identify Your Audience

50 people can drive 85% of your conversation online.

Identify your key influencers.

Set SMART Goals

Strategy

Adopt Low-Risk Tools First

Podcasts Videos

Widgets

Easily downloadable, and

can be accessed from partner sites

and posted on your

website.

Make it easy for people to share your messages

and become health

advocates.

Facilitate Viral Information

Sharing

Measure

Evaluate your efforts so you can adjust your social

media strategy, reshape messages, or improve

processes.

Social Media Is Not A Passing Fad

The specific platforms may come and go but the act of connecting in the digital

world will only grow, become more pervasive in

our lives.

You cannot afford to take a “wait-and-see approach.” The sooner your organization

develops an active presence, the less distance you will have to make up later.