Improving marketing innovation within clinical networks

Scott Lehman, CEO

310-855-3466 / 877-326-3190

slehman@cardioradpartners.com

http://ScottLehmanCardiorad.com

Improving Marketing InnovationWithin Clinical Networks

Healthcare InnovationNever Came From Status Quo.

Innovators lead with optimal care, lower cost &marketing automation.

They Reduce Healthcare Costs.

- Significantly reduce costs- Improve patient access- Increase market share- Dramatically lower specialist wait times, etc.

They Deliver Optimal Care.

- Patients are the primary concern- Improve upon traditional delivery models- Clinical work-flow integration- Streamline work-up/ communication with PCP referral tracking, etc.

Innovators Create New CustomersWith Marketing Automation

● Develop a list of targets within your CRM.

● Consultative selling & cold calling are critical along with digital marketing & social selling.

● Build consensus & create value for customers & stakeholders at all levels.

● Ask lots of questions, get everyone together & facilitate open/honest communication.

Innovators Develop A Formal Sales Process

Innovators Create A Compelling ROI

● Capitalize on your clinical success.

● Everyone in healthcare has some kind of Business Pain.

● Pinpoint your clients’ Business Pain — where that pain tends to occur & how much that pain costs.

● Focus on Outcomes — increase awareness of the impact to time, money & risk if Business Pain is not solved.

Innovators Engage With DigitalMarketing & Social Selling

Partner with your team & customers to create compelling videos for your website with social media, email marketing & sales follow-up.

Video email marketing generates considerable interest — one campaign lead to 163 YouTube

views & $400k in annual recurring revenue.

Innovators Generate RevenueWith Email Marketing

Clinical email marketing with a compelling ROI is one of the most effective tactics for making meaningful connections, creating need & driving sales. Email marketing supplements cold calls, follow-up & consultative discussions with prospective clients.

Become the Marketing InnovatorIn Your Organization

“Are your internal resources capable of implementing a full-blown inbound marketing strategy? Do you have a sales strategy for today’s changing market?”

Learn how CardioRad maximizes your marketing:

Scott Lehman, CEO

310-855-3466 / 877-326-3190cardioradpartners.com/physicians.php

linkedin.com/in/ScottLehmanCardiorad

ScottLehmanCardiorad.com