Hope - Turning the Page on Cancer

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Cancer Council NSW has revealed the impact visual marketing can make for serious health campaigns after its first infographic 'Hope' went global, providing crucial cancer information to people in 100 countries. This award winning infographic 'Hope – Turning the Page on Cancer' uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and five pillars of prevention.

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ALCOHOL CONSUMPTION

PHYSICALINACTIVITY

OVERWEIGHT& OBESITY

REPRODUCTIVE& MENSTRUAL

FACTORS

GENES & FAMILY HISTORY

HORMONALTHERAPY &

CONTRACEPTIVES

GENES & FAMILY HISTORY

SMOKINGTOBACCO

(PROBABLE)

RED &PROCESSED

MEATS

ALCOHOL CONSUMPTION

LOW FRUIT & VEG INTAKE

OVERWEIGHT& OBESITY

BOWEL

GENES & FAMILY HISTORY

HIGH CALCIUM

DIET &SUPPLEMENT

INTAKE

OLDER AGE

BREAST

SMOKINGTOBACCO &

PASSIVE SMOKE

URBAN AIRPOLLUTION

LOW FRUIT & VEG INTAKE

ASBESTOS, DUST,CHEMICALS

& OTHEREXPOSURES

FAIR SKIN, RED HAIR& FRECKLES,

GENES & FAMILY HISTORY

SUN EXPOSURE& SUNBEDS

PROSTATE MELANOMA LUNG

All figures for ‘diagnosed in a year’ were recorded in 2008. Please go to the website for references.

WHAT CAUSES THESE CANCERS?

THE FACTS

MELANOMA10,342 DIAGNOSED IN A YEARMelanoma is Australia’s 4th most common, and affects males and females of all ages.

At Cancer Council

TALK TO YOUR GP FOR MORE INFORMATION.

MOST COMMON CANCERS IN AUSTRALIA THE

What IS CANCER?

of all cancers diagnosed9.5%

of all cancer deaths3.2%

survive 5 years91.6%

of all cancers diagnosed9.0%

of all cancer deaths19.1%

survive 5 years11.8%

CANCER IS A DESTRUCTIVE DISEASETHAT ATTACKS THE BODY’S CELLS, ORGANS AND TISSUES,THE BASIC BUILDING BLOCKS OF HUMAN LIFE.

WHATEVER YOUR STORY AND NO MATTER YOUR AGE, MAKE HEALTHY CHOICES

AND TURN THE PAGE. MANY CANCERS SIMPLY THROUGHLIFESTYLE CHOICES & CHECK-UPS.

You CAN PREVENT

Prevent cancer with these lifestyle changes:

Quit smoking Protect your skin from the sun Maintain a healthy weight & diet Exercise regularly Reduce your alcohol intake Avoid solariums

Over 100,000 Australians are diagnosed with cancer every year.

YET...

will be diagnosed with cancer before the age of 85.

1in 3women

1in 2men& CANCERS

OF

PREVENTABLE.ARE

LUNG9,703 DIAGNOSED IN A YEARLung cancer is Australia’s 5th most common cancer. It occurs more o�en in males. It is a very aggresive disease if not caught early. By the time there are symptoms it has usually spread and is not curable.

PROSTATE19,403 DIAGNOSED IN A YEARProstate cancer is Australia’s most common cancer.

of all cancers diagnosed17.9%

of all cancer deaths7.4%

survive 5 years85.3%

BOWEL14,234 DIAGNOSED IN A YEARBowel cancer is Australia’s 2nd most common cancer and is common in both men and women.

of all cancers diagnosed13.1%

survive 5 years61.8%

of all cancer deaths10.1%

BREAST12,670 DIAGNOSED IN A YEARBreast cancer is Australia’s 3rd most common cancer and is more common in women.

of all cancers diagnosed11.7%

survive 5 years87.8%

of all cancer deaths6.8%

WE KNOW THE FACTS ON WHAT CAUSES MANYCANCERS AND HOW TO PREVENT THEM. Together WE CAN HOPE FOR A BRIGHTER TOMORROW.

Ask your GP about age appropriate screening for:

Breast

A1_board_TO-PRINT.indd 1 16/09/11 3:25 PM

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